Senior Data Analyst - Content Insights & Brand Strategy - Disney Branded Television

About Disney Entertainment Television

Disney Entertainment Television is a renowned content creation powerhouse at The Walt Disney Company, producing authentic entertainment and information programming for the company's streaming platforms, Disney, Hulu, and Star, as well as its broadcast and cable networks. With a vast portfolio comprising ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content, and Onyx Collective, further to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature, and Walt Disney Television Alternative, Disney Entertainment Television is responsible for over 4,500 hours of programming annually across more than 300 shows of all genres. The company's innovative brands are at the forefront of groundbreaking storytelling, captivating audiences, and earning significant acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy nominations across daytime, primetime, news & documentary, and children's & family categories.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified global family entertainment and media conglomerate with the following business segments: Disney Entertainment, ESPN, Disney Parks, Experiences and Products. From its humble beginnings as a cartoon studio in the 1920s to its preeminent status in the entertainment industry today, Disney proudly maintains its legacy of creating world-class stories and reports for every member of its family. Disney's stories, characters, and reports reach consumers and visitors from every corner of the globe. With operations in more than 40 countries, our personnel and cast members work together to create entertainment reports that are both universally and regionally cherished.

Job Summary

We are seeking a highly skilled Senior Data Analyst to join our Content & Brand Insights team at Disney Branded Television. As a key member of our team, you will be responsible for providing actionable, data-driven insights to inform development, programming, marketing, and strategy decisions for some of the most recognizable brands in television. You will work closely with our senior management team to lead various projects, including pilot testing, advertising testing, concept testing, brand health tracking, and more. If you are a self-starter with a passion for data analysis and a keen eye for storytelling, we encourage you to apply for this exciting opportunity.

Responsibilities

• Assist with project management across all aspects of qualitative research (including logistics and coordination, assessment of discussion guides, stimuli control, and note-taking) and quantitative research (including reviewing questionnaires, proofing links, data analysis, and visualization).
• Support and manage ad-hoc requests by researching various resources (across both primary and syndicated data as needed) and summarizing and communicating key insights.
• Create impactful presentations and deliverables using applicable data visualization and the ability to edit/distill findings.
• Provide insights into topics impacting our audience, including current content landscape trends and viewing behavior.
• Ensure exceptional and timely delivery of tasks and deliverables by managing and coordinating with internal teams and external research vendors.

Essential Qualifications

• Minimum of two years of experience supporting/leading primary research projects – both qualitative and quantitative – at a media/entertainment company, marketing and advertising agency, research provider, or brand consultancy.
• Solid project management experience – knowledge of content research is a significant plus!
• Self-starter with passion, energy, and exuberance to shape the future of content.
• Confident presence – strong communication skills (verbal, written, listening).
• Exceptional organization, time, and project management skills.
• Dedication to delivering high-quality work; unflagging interest in detail.
• Flexible; embraces new assignments with a can-do mindset as priorities change.
• Collaborative and able to work across multiple teams and establish strong relationships.
• Skilled at data visualization and creating impactful presentations and deliverables.
• Experience with entertainment research and demos, including preschoolers/kids/teens/parents, a plus.

Preferred Qualifications

• Advanced computer skills; Keynote and SPSS experience a plus.

Required Education

Bachelor's Degree or equivalent required, ideally in Marketing, Communications, Economics, Psychology, or Sociology.

Benefits

Because our personnel and cast members are at the heart of everything we do, Disney offers a competitive overall rewards package that includes pay, health and financial savings benefits, time-off programs, educational opportunities, and more. Together, these rewards make up a comprehensive package that enables our personnel and cast members to maintain their excellent life, grow individually and professionally, and take advantage of the unique extras that only Disney can provide.

Career Growth Opportunities & Learning Benefits

We help grow and develop all our personnel & cast through online learning tools and programs designed to foster inclusion. We believe in giving back to the community, and you will find opportunities to volunteer through Disney VoluntEARS. The Disney Commuter Assistance program facilitates Disney personnel and cast members to discover commuter resources, alternatives, and incentives. Discounts are available at select hotels, dining, products, and business locations. Flexibility @ Disney is designed to suit your professional and personal needs. How you work can be on-site, remote, or a combination of both, but it's with you in mind – offering a portfolio of options for a work arrangement that lets you thrive, both in your career and in your life.

Compensation, Perks, & Benefits

Our competitive compensation package includes a salary range of $30-40/hour. Affordable medical insurance alternatives, including medical, dental, and vision coverage, are available for full-time positions. On-site online health instructions similar to many health and wellbeing programs and seminars are provided. Employees are paid weekly. Direct Deposit is an available option. Complimentary theme park admission for full-time and part-time positions after weeks of employment. Includes educational compensation and Disney Aspire, which will pay 100% tuition upfront at community colleges for full-time and part-time hourly personnel.

How to Apply

If you are a motivated and detail-oriented individual with a passion for data analysis and a keen eye for storytelling, we encourage you to apply for this exciting opportunity. Please visit our website to submit your application.