Experienced Principal Product Marketing Manager - Amazon Fashion & Fitness: Driving Personalization and Customer Engagement

Join the Amazon Fashion & Fitness Team as a Principal Product Marketing Manager

Are you a strategic thinker with a passion for data-driven marketing and a keen eye for fashion and fitness trends? Do you have a proven track record of driving business growth through innovative marketing strategies and cross-functional collaboration? If so, we want to hear from you! Amazon Fashion & Fitness is seeking an experienced Principal Product Marketing Manager to lead our personalization and recommendations functions, driving increased relevance and engagement for our customers.

About Amazon Fashion & Fitness

At Amazon Fashion & Fitness, we're on a mission to become the go-to destination for fashion and fitness customers worldwide. We're committed to creating a unique, personalized shopping experience that resonates with individual preferences and shopping intentions. Our team is dedicated to driving business growth through innovative marketing strategies, data-driven insights, and cross-functional collaboration.

Job Summary

As a Principal Product Marketing Manager, you will play a critical role in driving the ongoing evolution of our personalization and recommendations functions. You will work cross-functionally across marketing, retail, product, analytics, and tech teams to focus on driving internal traffic to fashion and fitness products. Your primary objective will be to build customer-centric shopping experiences that delight and drive customer acquisition, engagement, and retention.

Key Responsibilities

• Lead and Define Strategy: Own Amazon Fashion and Fitness's personalization marketing function, driving short-term and long-term strategic plans through data-driven insights.
• Drive Trend Detection and Model Development for Personalization: Lead the implementation of trend-detection strategies, piloting, testing, and measuring real-time trend models that leverage social listening tools, customer data, and other sources.
• Customer Shopping Mission Strategy: Develop and execute a strategy to support diverse shopping missions across the customer journey, from goal-oriented to discovery-based browsing, ensuring the shopping experience is tailored to each mission type.
• Customer Segmentation and Insights: Define customer segments and build tailored strategies that reflect varied customer demographics, preferences, and behaviors.
• Seasonal Shopping: Develop seasonal plans from our long-term vision to align the organization on priority initiatives and in-quarter focus areas.
• Customer Engagement and Retention: Develop and drive acquisition and retention strategies, focusing on personalized customer experiences that foster engagement, frequency of shopping, and increased basket building.
• Innovative Personalization Experiences: Identify opportunities for 'Think Big' personalization initiatives, leveraging customer data and machine learning insights to surprise and delight Amazon Fashion & Fitness customers.
• Voice of the Customer: Champion the customer in all forums, ensuring Amazon's personalization strategies resonate with evolving customer expectations.

Requirements

To be successful in this role, you will need:

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing, and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Excellent analytical and problem-solving skills, with the ability to acquire, analyze, and articulate business strategy from data
• Experience with data visualization and proficiency in SQL
• Strong communication and influencing skills, with experience working with cross-functional teams, including tech teams and engineers
• Strategic thinking and curiosity about the fashion and fitness shopper and trends

Preferred Qualifications

We prefer candidates with:

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

What We Offer

At Amazon, we're committed to a diverse and inclusive workplace. We offer:

• Competitive salary: The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market.
• Equity and sign-on payments as part of a total compensation package
• Full range of medical, financial, and other benefits
• Inclusive culture that empowers Amazonians to deliver the best results for our customers
• Opportunities for career growth and learning

Work Environment and Company Culture

At Amazon, we value a culture of innovation, customer obsession, and ownership. We believe in flexibility and offer a hybrid work environment that allows you to balance your time between our remote office and home.

How to Apply

If you're excited about this opportunity and have a passion for data-driven marketing and fashion and fitness trends, we encourage you to apply. Please submit your application through our internal or external career site.

Don't Hesitate, Apply!

Don't worry if you don't meet every single requirement. We value a great attitude and a willingness to learn above all. Submit your application today and join the Amazon Fashion & Fitness team as a Principal Product Marketing Manager!