Senior Manager, Marketing Operations (Canada)
The Senior Manager, Marketing Operations is a key player in our Business Operations team, responsible for the strategy, optimization, and management of our marketing technology stack, processes, and data. You'll be the go-to expert who ensures our marketing team can operate with maximum efficiency, effectiveness, and accountability. This role is a perfect fit for a data-driven leader who loves to solve complex problems and build scalable solutions that directly impact our business growth.
Things You'll Do:
Education: Bachelor's Degree (4-year) in Marketing, Business, Analytics, or a related field.
Work Experience: 5-7 years.
We are a team built on purpose, not perfection.
The game is changing, and we're writing the new playbook. Our goals are ambitious, and we know that building the future requires diverse perspectives and skills. If you're excited about this role, but your experience doesn't align perfectly with every qualification, we still encourage you to apply.
We're looking for people who are accountable, customer-centric, and innovative. We believe that talent thrives when we empower leaders to grow and evolve. So, apply anyway. You might be just the right person for this role or another opportunity on our team
Benefits:
We Care About The Whole Person
Perceptyx Equal Employment Opportunity Policy:
Perceptyx celebrates diversity and an inclusive environment. We focus on providing an environment of mutual respect where equal employment opportunities are available to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Perceptyx’s policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All aspects of employment are decided on the basis of qualifications, knowledge, merit, and business needs.
Things You'll Do:
- Lead the Marketing Tech Stack: Own the administration, integration, andoptimization of our core marketing platforms, including our marketing automationplatform (e.g., Marketo, HubSpot, Pardot, LeanData, Zoominfo, 6sense), andother tools. You'll evaluate new technologies and make recommendations toenhance our capabilities.
- Salesforce Administration & Support: Serve as one of the primary Salesforceadministrators for our marketing and sales users. Manage and configure pagelayouts, custom fields, picklist values, and list views to support business needs.Collaborate with the GTM Systems Lead on larger projects, while independentlymanaging routine administrative tasks to ensure the system is efficient and user-friendly.
- Optimize Processes & Workflows: Design, document, and enforce scalableprocesses for lead management, campaign execution, and data governance. Youwill be instrumental in improving the handoff between marketing and sales,ensuring a seamless and efficient journey for prospects.
- Drive Data Integrity & Analytics: Ensure data quality and cleanliness across oursystems. You will develop and maintain dashboards and reports that provide aholistic view of marketing performance, from lead to pipeline to revenue, enablingdata-driven decision-making. Track key performance indicators, includingcampaign performance, lead volume, conversion rates, and marketing influenceon pipeline. Ensure the seamless flow of data between Marketing tools and ourCRM, Salesforce, maintaining data integrity across the tech stack.
- Manage Campaigns & Projects: Oversee the operational execution of multi-channel marketing campaigns, including email, webinars, content, and events.You will work with marketing managers to set up campaigns for success, track performance, and report on results.
- Cross-Functional Collaboration: Serve as the primary liaison betweenMarketing, Sales, and IT. You'll translate business objectives into technicalrequirements and ensure alignment on shared goals, metrics, and processes.
- Team Leadership & Development: Mentor and coach junior marketingoperations staff or serve as a subject matter expert for the broader marketingteam. You will lead by example, fostering a culture of continuous improvement and operational excellence.
- You have5+ years of experience in a dedicated marketing operations role, with at least 2 years in a management or senior-level position.
- You are a master of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and have deep experience with Salesforce CRM.
- You have a strong analytical mindset and are comfortable with data analysis, reporting, and deriving actionable insights. You know how to build a clear and compelling narrative from raw data.
- You are an exceptional project manager with a track record of successfully managing multiple projects simultaneously, from planning to execution.
- You are a strategic thinker who can not only fix a problem but also anticipate future challenges and build proactive solutions.
- You have excellent communication and collaboration skills, with the ability to work effectively with diverse teams and stakeholders.
- Experience in the SaaS or B2B technology industry, Salesforce Certified Platform Administrator credential (ADM-201) are a plus.
Education: Bachelor's Degree (4-year) in Marketing, Business, Analytics, or a related field.
Work Experience: 5-7 years.
We are a team built on purpose, not perfection.
The game is changing, and we're writing the new playbook. Our goals are ambitious, and we know that building the future requires diverse perspectives and skills. If you're excited about this role, but your experience doesn't align perfectly with every qualification, we still encourage you to apply.
We're looking for people who are accountable, customer-centric, and innovative. We believe that talent thrives when we empower leaders to grow and evolve. So, apply anyway. You might be just the right person for this role or another opportunity on our team
Benefits:
We Care About The Whole Person
- Healthy medical, dental, and vision insurance for you and your family
- Generous Maternity, Paternity, and Adopter leave benefits with flexibility on when you use this benefit
- Compassionate Care Programwith paid time off to care for family members
- Generous Bereavement Leave that also supports Pet Parents
- Canadian employees contribute to a pension plan. Perceptyx will provide an employer match for the pension.
- As hard as we work, we also know how essential it is to take time away to rest and recharge. We offer flexible paid vacation with the expectation that every team member enjoys at least 10 business days per calendar year.
- 15 paid holidays per calendar year.
- Perceptyx Announces Winners of 2024 EX IMPACT Awards
- Perceptyx Launches Activate, HR’s Missing Link Between Employee Insight and Impact
- Activate from Perceptyx Named a 2024 Top HR Tech Product Winner by Human Resource Executive
Perceptyx Equal Employment Opportunity Policy:
Perceptyx celebrates diversity and an inclusive environment. We focus on providing an environment of mutual respect where equal employment opportunities are available to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Perceptyx’s policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All aspects of employment are decided on the basis of qualifications, knowledge, merit, and business needs.
Originally posted on Himalayas
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