Director, Channel & Customer Strategy

The Director, Channel & Customer Strategy is a key leadership role responsible for developing and executing channel strategies and multi-year plans for strategic retailers. This role translates The Coca-Cola Company’s brand and commercial priorities into growth strategies for both the business and retail partners, balancing strategic vision with precise in-market execution aligned with the brand’s look of success, AMPS (Availability, Merchandising, Pricing, Space), and long-term value creation. The Director will collaborate with top-tier customers, Coca-Cola North America, and cross-functional teams to create world-class partnerships and joint business plans. The ideal candidate excels at turning analytics into actionable insights, fostering customer relationships, and delivering executional excellence. What You’ll Do for Us Strategic Leadership: • Lead channel strategy development, aligning brand priorities with customer opportunities to drive growth. • Co-create and execute multi-year business plans incorporating shopper insights, channel dynamics, and market trends. • Develop distinctive value propositions delivering profitable growth for Coca-Cola and retail partners. • Use advanced analytics to craft selling stories and actionable strategies aligned with company and customer goals. Customer Partnership & Value Creation: • Build strong partnerships with NAOU Retail teams and key customers; develop Joint Business Plans balancing short- and long-term growth. • Champion a consumer-centric approach, providing category solutions rooted in insights and portfolio strengths. • Serve as primary liaison between the North America Juice business, retailers, and partners, aligning priorities. • Embed category/brand strategies into plans, integrating pricing, promotion, and merchandising to meet agreed KPIs. Executional Excellence: • Ensure flawless execution of brand, commercial, and sales priorities in line with look-of-success standards. • Collaborate with internal teams and retailers to optimize product performance, merchandising, pricing, and assortment. • Monitor execution scorecards and KPIs (e.g., SOVI, TDPs, share) to identify opportunities and address gaps. Cross-Functional Collaboration: • Partner with RGM, Commercial Strategy, Pricing Execution, and others to align execution with business strategy. • Lead business reviews to maintain alignment with customers and internal stakeholders. • Act as subject matter expert on channel and customer strategy, guiding Brand, Commercial, and Sales Operations teams. Innovation & Business Process Leadership: • Lead innovation launches within the channel, ensuring successful commercialization of new products and packaging. • Drive process improvements in tools, systems, and RTM operations for greater efficiency. • Promote best-in-class routines, communications, and reporting to enable seamless collaboration. Qualifications & Requirements • Bachelor’s degree in Business, Marketing, or related field required; MBA preferred. • 7–10 years in Channel & Customer Strategy, Sales, Category Management, or related CPG roles. • Proven customer management and planning experience across multiple segments. • Ability to balance strategic growth with operational priorities and translate strategies into execution. • Strong relationship builder with experience collaborating with senior retail leaders. • Analytical expertise leveraging tools such as Nielsen, Numerator, TPM, Power BI, and syndicated data. • Deep knowledge of category management, pricing/promotion, and AMPS principles. • Skilled in managing ambiguity, problem-solving, and using industry-standard sales/financial systems (e.g., SAP, Oracle). What We Can Do For You • Iconic Brand: Work on the world’s most recognized brand and shape its next chapter. • Exposure to Leaders: Access global marketing leaders and emerging digital platforms. • Creative Culture: Join a team that embraces bold ideas, risk-taking, and innovation. Skills: Leadership; Communication; Promotional Strategies; Price Management; Marketing Campaigns; Key Performance Indicators (KPI); Category Management; Digital Marketing; Sales Analysis; Competitor Analysis; Teamwork; Brand Management; Product Roadmapping Apply tot his job Apply To this Job