Performance Marketing Strategist

Job Title: Performance Marketing Strategist

Location: Remote

Work Shift: 4AM–8AM PT overlap; rest can be async

Working Hours: Full-time (40 hours per week); please note that reduced hours will be in effect from May 15 to July 15.

Job Description:

We’re on the hunt for a sharp, data-driven Performance Marketing Strategist who lives and breathes Meta Ads. If you’ve successfully managed $100K+/month in Meta spend and are excited to play a broader role across growth and creative strategy, keep reading.

This is a rare opportunity to join a small, fast-moving team as our first full-time hire. You’ll work directly with both founders and have a major hand in shaping how we approach creative testing, ad performance, and growth across paid and owned channels.

We’re looking for someone who is not only a performance marketer but also a strategic thinker and creative collaborator. You should be proactive, curious, and excited to help build something from the ground up.

You’ll be ideating concepts, writing ad scripts, overseeing content production, and analyzing what’s working to inform what we do next. If you’re someone who thrives in ownership-heavy roles and loves combining data with creativity, you’ll fit right in.

Key Responsibilities:

• Own and manage Meta (Facebook/Instagram) ad strategy, budgets, and performance
• Design and run creative tests - identify opportunities, analyze data, and optimize accordingly
• Write engaging ad copy, headlines, text overlays, and scripts that drive conversions
• Build and maintain a creative testing pipeline: concepts, briefs, timelines, learnings, and tagging systems
• Lead and manage our Creator Partner Program: engage with creators, negotiate contracts, and coordinate the timing and delivery of assets
• Translate performance data into clear next steps to continually improve ad results
• Collaborate closely with our founders and (soon-to-be-hired) editor to align creative and performance goals
• Lend a hand on email/SMS with occasional light copywriting or creative direction
• Help develop and refine our growth playbook as the company scales

Requirements

• Proven experience managing Meta ad accounts with $100K+ in monthly spend
• Strong understanding of what drives success in DTC; experience with e-commerce brands is a plus
  Sharp copy instincts; you can write thumb-stopping ad scripts and know when to trust AI (and when not to)
• Highly organized, proactive, and self-directed; you take initiative and solve problems independently
• Naturally curious with a bias toward action; you enjoy learning, iterating, and improving
• Bonus: experience working with wellness, lifestyle, or sustainability-focused DTC brands

Nice-to-have:

• Email (Klaviyo) or SMS (Postscript) experience (we’ll train and support you there)
• Experience using Notion, CapCut, and ChatGPT

Tools We Use:

• Meta Ads Manager
• ChatGPT
• Google Sheets / Notion
• Icon / Capcut / Canva

Originally posted on Himalayas