Experienced Staff Data Analyst, Marketing – Driving Business Growth through Data-Driven Insights and Strategic Decision Making

Introduction to Toast and Our Mission

At Toast, we are passionate about building the ultimate restaurant platform that empowers restaurants to adapt, take control, and focus on what they do best: building the businesses they love. Our mission is to harness the power of technology to drive growth, improve customer experiences, and make a lasting impact on the restaurant industry. As a dynamic and innovative company, we are seeking a highly skilled and motivated Staff Data Analyst, Marketing to join our team and play a pivotal role in shaping our data-informed growth strategy.

About the Role: Staff Data Analyst, Marketing

We are looking for a talented and experienced Staff Data Analyst, Marketing to spearhead critical analytics projects aimed at driving incremental Annual Recurring Revenue (ARR) through upsell opportunities. As a key member of our marketing team, you will leverage your analytical expertise to guide our marketing strategies, inform key business decisions, and drive business growth. This high-impact role offers exposure to senior leadership and the chance to make a lasting impact on Toast's success. If you're passionate about leveraging data to drive growth and thrive in a fast-paced atmosphere, this role offers an exciting opportunity to shape the future of restaurant technology.

Key Responsibilities

• Partner with Marketing leadership to transform analytical insights into clear narratives and actionable growth strategies
• Collaborate with cross-functional teams to ensure data integrity and alignment on upsell success metrics
• Design and maintain comprehensive dashboards to track upsell performance and marketing campaign effectiveness
• Conduct in-depth analyses to identify key drivers of customer upsell behavior
• Leverage advanced analytical and statistical techniques to predict upsell propensity and optimize targeting
• Design and evaluate experiments to test hypotheses and quantify business impact
• Continuously identify opportunities for process improvement and automation in data collection, analysis, and reporting
• Stay current with industry trends and emerging technologies in marketing analytics to drive innovation within the team
• Mentor team members and foster a culture of data-informed decision making across the organization

Essential Qualifications

To be successful in this role, you will need to possess the following essential qualifications:

• Prior experience working in marketing and/or product analytics at a technology company (or similar environment)
• Seasoned in transforming intricate and complex data into clear, actionable strategies for diverse audiences
• Adept at using SQL and Python/R for data modeling and statistical analysis (e.g., hypothesis testing, experimentation, regressions)
• Extensive familiarity with funnel optimization, customer segmentation, cohort analyses, and related analytical techniques
• Proven expertise in recommending, implementing, and analyzing different types of marketing attribution models

Preferred Qualifications

In addition to the essential qualifications, we are looking for candidates who possess the following preferred qualifications:

• Advanced degree in a quantitative field (e.g., mathematics, statistics, computer science)
• Experience working with large datasets and distributed computing systems
• Familiarity with machine learning algorithms and techniques
• Excellent communication and presentation skills, with the ability to effectively communicate complex technical concepts to non-technical stakeholders
• Strong business acumen and understanding of marketing principles and strategies

Skills and Competencies

To be successful in this role, you will need to possess the following skills and competencies:

• Strong analytical and problem-solving skills, with the ability to analyze complex data sets and identify key trends and insights
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong business acumen and understanding of marketing principles and strategies
• Ability to think strategically and drive business growth through data-driven insights and recommendations
• Strong technical skills, including proficiency in SQL, Python/R, and data visualization tools

Career Growth Opportunities and Learning Benefits

At Toast, we are committed to providing our employees with opportunities for growth and development. As a Staff Data Analyst, Marketing, you will have access to:

• Professional development opportunities, including training and education programs
• Mentorship and coaching from experienced leaders and professionals
• Opportunities to work on high-impact projects and drive business growth
• A collaborative and dynamic work environment that fosters innovation and creativity

Work Environment and Company Culture

At Toast, we are proud of our diverse and inclusive company culture. We believe that our employees are our greatest asset, and we strive to create a work environment that is supportive, collaborative, and empowering. As a Staff Data Analyst, Marketing, you will be part of a dynamic and innovative team that is passionate about driving business growth and making a lasting impact on the restaurant industry.

Compensation, Perks, and Benefits

We offer a competitive compensation package, including a base salary range of $111,000 - $178,000 USD, as well as opportunities for overtime, bonus/commissions, and equity. Our total rewards package also includes a comprehensive benefits program, including health insurance, retirement savings, and paid time off.

Conclusion

If you are a motivated and experienced data analyst looking for a challenging and rewarding role, we encourage you to apply for this exciting opportunity. As a Staff Data Analyst, Marketing at Toast, you will have the chance to drive business growth, work with a dynamic and innovative team, and make a lasting impact on the restaurant industry. Don't miss out on this opportunity to join our team and shape the future of restaurant technology. Apply now and let's discuss how you can become a vital part of our success story.