Marketing Data Analyst (Remote for locations in AL, AR, LA, MS or TN)

About the position Responsibilities • Work cross-functionally between teams to guide measurement frameworks, data collection strategy, and performance analytics • Support the collection of relevant and reliable data through HOPE channels (in-person, web, and social media) • Conduct general market research as well as competitor research to learn more about overall banking behaviors and customer product trends • Segment HOPE target audiences through market research based on various demographics, behaviors and preferences • Work with HOPE Marketing and Sales teams to understand key performance indicators (conversion rates, customer lifetime value, ROI) • Review marketing budget allocation for paid advertising (TV, Radio, Out of Home, and Digital) and provide data-driven recommendations to maximize investment • Utilize data analysis techniques to evaluate the performance of marketing campaigns and make recommendations on strategies for improving campaign efforts and customer acquisition • Collect customer feedback through survey data, web analytics, or other data collection platforms • Attend project meetings and provide feedback to the team • Prepare and present options, risk, findings, status, and conclusion of new programs from thought, design, and through implementation • Assist in identification of information technology to support new strategy and programs • Support and/or develop predictive modeling to forecast future marketing performance and identify potential customer behavior patterns • Perform other duties as assigned Requirements • Bachelor's degree in Computer Science, Data Analytics, Data Science, Statistics, Marketing or a related field • 5 years of work experience in marketing research, statistical, or data analysis roles • Strong knowledge of programming and scripting languages (Python, R, SQL) • Proficiency in Google Analytics or other web analytics tool • Experience with Marquis CRM and/or marketing automation platforms Nice-to-haves • Proven work experience as a marketing data analyst • Experience with multi-touch attribution, analyzing and understanding a customer's journey • Strong knowledge of and experience with reporting databases such (SQL, Oracle etc.), use of SQL query language, and programming such as (XML, JavaScript, ETL Frameworks) • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy • Experience using business intelligence and reporting software (such as Tableau, Power BI) as well as PPT, Excel, and other presentation formats • Technical expertise regarding data models, database design development, and segmentation techniques preferred • Ability to draw meaningful conclusions from complex datasets • Ability to administer quality control and process improvements activities such as data cleaning, data coding, and survey design • Effective communication, process building and storytelling skills • Possess strong business acumen with the ability to build relationships with other departments and interact professionally with a diverse group • Ability to manage strict deadlines and multitask • Ability to train and work with end users on understanding reporting systems • Ability to work independently • Conceptual thinking • Customer focus • Data gathering and Analysis • Functional Expertise and Usage • Innovation Orientation Benefits • Paid Vacation and Sick Time • 11 Paid Holidays • 401(k) with Company Match • Medical, Dental, and Vision Benefits • Flexible Spending Account (FSA) • Disability Benefits • Life Insurance, Critical Illness, Accident • Employee Assistance Program (EAP) • Tuition Reimbursement, Professional Development Apply tot his job Apply To this Job