Experienced Marketing Copywriter for B2B - Remote Opportunity with Competitive Hourly Rate

Unlock Your Creative Potential as a Marketing Copywriter with a Leading Insurance Organization

Are you a skilled and versatile copywriter with a passion for crafting compelling narratives that drive results? Med-Scribe is excited to partner with one of the region's largest insurance organizations to expand their Marketing Team, and we're looking for a talented Marketing Copywriter to join their remote team. This is a unique opportunity to work on a temporary, project-based position with the potential for permanent hire, offering a competitive hourly rate of $45/hour.

About the Company and Industry

Our client is a prominent insurance organization serving the Western, Central, and Upstate New York, as well as the Southern Tier and Finger Lakes regions. As a key member of their Marketing Team, you will play a crucial role in developing engaging content that resonates with business-to-business (B2B) audiences, including brokers, employers, and other key stakeholders.

Key Responsibilities

• Craft engaging and persuasive copy for various marketing materials, such as brochures, ads, sales sheets, emails, and more, to effectively communicate value to B2B audiences.
• Develop content that aligns with branding guidelines and business objectives, while adapting your writing style to suit different formats and purposes.
• Collaborate with the Creative Resources department to develop cohesive messaging for a new line of business, ensuring consistency and impact.
• Deliver high-quality results on tight deadlines, demonstrating your ability to work efficiently and effectively in a fast-paced environment.
• Ensure all content resonates with the target audience, driving engagement and conversion.

Essential and Preferred Qualifications

To succeed in this role, you should possess:

• A strong portfolio showcasing your copywriting skills and experience in creating content for B2B audiences.
• Excellent writing, editing, and proofreading skills, with the ability to adapt your tone and style to various formats and purposes.
• A deep understanding of the insurance industry and the ability to communicate complex concepts in a clear, concise manner.
• Experience working in a collaborative environment, with the ability to take feedback and direction from stakeholders.
• Strong organizational and time management skills, with the ability to meet deadlines and deliver high-quality results.

Preferred qualifications include:

• A degree in Marketing, Communications, or a related field.
• Experience working in the insurance industry or a related field.
• A proven track record of creating successful marketing campaigns that drive results.

Skills and Competencies Required for Success

To excel as a Marketing Copywriter with our client, you should possess:

• Creativity: The ability to think creatively and develop innovative content that captures the audience's attention.
• Attention to detail: A keen eye for detail, ensuring accuracy and quality in all content created.
• Collaboration: The ability to work effectively with stakeholders, including the Creative Resources department, to develop cohesive messaging.
• Adaptability: The flexibility to adapt your writing style to various formats and purposes, while meeting deadlines and delivering high-quality results.
• Analytical skills: The ability to analyze data and metrics to inform content creation and optimize results.

Career Growth Opportunities and Learning Benefits

This role offers the opportunity to work on a high-profile project with a leading insurance organization, developing your skills and expertise in B2B marketing. As a key member of the Marketing Team, you will have the chance to:

• Develop your portfolio with a variety of marketing materials and campaigns.
• Gain experience working in a collaborative environment with a talented team.
• Enhance your understanding of the insurance industry and B2B marketing strategies.
• Build your professional network and establish connections in the industry.

Work Environment and Company Culture Highlights

As a fully remote role, you will enjoy the flexibility and freedom to work from anywhere. Our client values a culture of collaboration, innovation, and inclusivity, with a commitment to supporting the well-being and growth of their employees.

Compensation, Perks, and Benefits

This role offers a competitive hourly rate of $45/hour, with a commitment through December 2025 and the potential for permanent hire. While specific benefits and perks are not detailed, you can expect a comprehensive package that reflects the company's commitment to supporting its employees.

Join Our Team - Apply Today!

Don't hesitate to apply if you're a motivated and talented copywriter looking for a new challenge. We value a great attitude and a willingness to learn above all, so even if you don't meet every single requirement, we encourage you to submit your application. Take the first step towards unlocking your creative potential and joining a dynamic team - apply today!