Senior Manager, Client Insights and Strategy - Transforming Healthcare through Data-Driven Marketing Solutions at CVS Health

Unlock Your Potential as a Senior Manager, Client Insights and Strategy at CVS Health

At CVS Health, we're on a mission to revolutionize the healthcare landscape by making it more personal, convenient, and affordable. As a leader in the industry, we're committed to harnessing the power of data-driven insights to drive business growth and improve health outcomes. If you're a seasoned professional with a passion for using data to tell compelling stories and drive marketing strategies, we invite you to join our team as a Senior Manager, Client Insights and Strategy.

About CVS Health and the Role

CVS Health is a renowned healthcare company dedicated to delivering enhanced human-centric health care solutions. Our purpose is to bring our heart to every moment of your health, and we're committed to making a positive impact on the lives of our customers. As a Senior Manager, Client Insights and Strategy, you'll play a pivotal role in consulting with our health-focused and pharmaceutical clients to develop strategic audience designs, campaign performance measurements, and insights that drive business results.

This fully remote opportunity allows you to work collaboratively with our sales, account management, operations, business intelligence, and data science teams to develop and apply best practices, share learnings, and ensure that our CVS Media Exchange (CMX) is viewed as a strategic partner to our clients. You'll be responsible for delivering thought leadership on audience, measurement, and advanced analytics, while leveraging CMX's proprietary data and platform to develop media marketing strategies that align with client business objectives and media KPIs.

Key Responsibilities

• Act as a key client partner, understanding client strategy, creating client-ready presentations, presenting at meetings, and responding to feedback.
• Provide strategic guidance to optimize marketing campaigns to meet client objectives, consulting with clients to define and answer their most important business questions.
• Deliver thought leadership on audience, measurement, and advanced analytics, guiding the development and management of client data-driven marketing strategies.
• Leverage CMX's proprietary data and platform to develop media marketing strategies that align with client business objectives and media KPIs.
• Manage the process of defining target audiences, sharing data with clients, tracking and compiling performance reports on audience groups, and identifying channels, tactics, and data sources to maximize campaign results.
• Partner with the Media Team to build robust, fully integrated media plans across platforms, aligned with campaign objectives and overall client strategy.
• Serve as a subject matter expert on campaign performance, its effectiveness, key drivers, and associated insights, using various tools and solutions developed by partner data science teams.
• Author client-facing reports, communicate recommendations to client stakeholders, lead client reporting calls with expert data storytelling, and provide ongoing support.

Essential Qualifications

To succeed in this role, you'll need:

• 5+ years of experience in audience consultation, media measurement, data-driven marketing, and/or digital marketing, with a proven track record of delivering campaign results.
• 1+ year of previous management experience, demonstrating your ability to lead and manage teams.
• A Bachelor's degree or equivalent (HS Diploma + 4 years of relevant experience) in a relevant field.
• Excellent written, verbal communication, and presentation skills, with the ability to develop compelling storytelling presentation decks.
• Proven experience working with senior-level clients, with excellent organizational, interpersonal, and leadership skills.

Preferred Qualifications

While not essential, the following qualifications will give you a competitive edge:

• Strong knowledge and understanding of digital media analytics, with experience working with syndicated and first-party data.
• Experience in multiple digital media channels, including programmatic, social, search, CTV, DOOH, and more.
• A comprehensive understanding of media metrics, measurement analytics, and quantitative business measures.
• Experience in Healthcare Marketing, particularly in provider or pharmaceutical marketing.

What We Offer

At CVS Health, we're committed to rewarding our employees with a comprehensive benefits package that includes:

• A competitive salary range of $82,940 - $199,144, depending on experience, education, and geography.
• A CVS Health bonus, commission, or short-term incentive program.
• An award target in the company's equity award program.
• A full range of medical, dental, and vision benefits.
• A 401(k) retirement savings plan and an Employee Stock Purchase Plan.
• A fully-paid term life insurance plan, short-term and long-term disability benefits.
• Numerous well-being programs, education assistance, free development courses, and a CVS store discount.
• Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the calendar year.

Career Growth and Development

As a Senior Manager, Client Insights and Strategy, you'll have opportunities to grow and develop your skills in a dynamic and fast-paced environment. You'll work collaboratively with cross-functional teams, sharing knowledge and expertise to drive business results. Our commitment to innovation and customer-centricity ensures that you'll be at the forefront of the latest developments in healthcare marketing.

Our Culture and Work Environment

At CVS Health, we're proud of our culture and work environment, which is built on our core values of putting our heart into every moment of our customers' health. We foster a collaborative and inclusive work environment that encourages innovation, creativity, and teamwork. As a fully remote role, you'll have the flexibility to work from anywhere, while staying connected with our global team.

Join Our Team

If you're a motivated and experienced professional looking to make a meaningful impact in the healthcare industry, we invite you to apply for this exciting opportunity. As a Senior Manager, Client Insights and Strategy, you'll be part of a talented team that's shaping the future of healthcare marketing. Apply now and take the first step towards a rewarding new role that aligns with your passions and career goals.

Don't miss this chance to join our team and make a difference in the lives of our customers. Apply today!