Experienced Consumer Insight Manager – Driving Business Growth through Data-Driven Decision Making and Strategic Market Research

Introduction to Workwarp and the Role

We make magic happen at Workwarp, and our motto permeates everything we do. As a leader in our industry, we are committed to pushing the limits of innovation and creating unparalleled experiences. The Consumer Insights, Measurement, and Analytics (CIMA) organization is at the heart of our strategy development, providing actionable data analytics, integration, and insights that drive consumer-centric decision-making. The Consumer Insight (CI) team is a key part of CIMA, and we are seeking an experienced Consumer Insight Manager to join our team.

Role Overview

The Consumer Insight Manager will play a critical role in driving business growth through data-driven decision making and strategic market research. As a key member of the CI team, you will be responsible for all phases of the market research process, including needs identification, project design and management, survey and discussion guide design, liaising with internal partners and external vendors, analysis, synthesis, and presentation of objective, clear, and actionable insights. Your expertise will support Disney Cruise Line, and you will have the opportunity to work on high-impact projects that drive business results.

Key Responsibilities

• Design, execute, manage, and leverage actionable consumer research using industry-leading tools, innovative techniques, and advanced methodologies
• Develop and maintain relationships with internal partners and stakeholders to identify business needs and provide strategic recommendations
• Conduct quantitative and qualitative research, including survey instrument development, online and in-person survey administration, and data analysis
• Partner with external research agencies to gain deeper understanding of market trends and stay up-to-date with industry developments
• Present findings and insights to internal stakeholders, including senior leadership, and influence business decisions through data-driven recommendations
• Manage multiple high-priority projects simultaneously, prioritizing tasks and adjusting to changing priorities and evolving business issues
• Collaborate with cross-functional teams to integrate consumer insights into business strategies and drive growth

Essential Qualifications

To be considered for this role, you must have:

• Minimum 5 years of market research experience, with a proven track record of designing, executing, and managing research projects
• Experience with end-to-end research execution using a variety of quantitative and qualitative research methodologies
• Strategic thinking and problem-solving skills, with the ability to quickly identify and address business questions and needs
• Excellent communication and presentation skills, with the ability to translate complex data into compelling presentations and written communications
• Strong analytical skills, including expertise with statistical packages (SAS, SPSS/PASW, R, Python) and data analysis software
• High proficiency with Excel, PowerPoint, and Word, with the ability to manage and analyze large datasets
• Bachelor's degree in market research, marketing, statistics, sociology, psychology, business, economics, or a related field

Preferred Qualifications

Preferred candidates will have:

• Experience recruiting and moderating focus groups and individual interviews
• Experience partnering with and managing market research agencies
• Master's or doctoral degree in market research, social sciences, business, or a related field
• Experience working in a fast-paced, dynamic environment, with the ability to adapt to changing priorities and evolving business issues

Skills and Competencies

To be successful in this role, you will need:

• Strong strategic and analytical skills, with the ability to synthesize large amounts of data into impactful and valuable insights
• Excellent communication and presentation skills, with the ability to influence internal stakeholders and drive business decisions
• Collaboration and teamwork skills, with the ability to work effectively with cross-functional teams
• Flexibility and adaptability, with the ability to adjust to changing priorities and evolving business issues
• Strong project management skills, with the ability to manage multiple high-priority projects simultaneously

Career Growth and Learning Benefits

At Workwarp, we are committed to the growth and development of our employees. As a Consumer Insight Manager, you will have access to:

• Professional development opportunities, including training and education programs
• Mentorship and coaching from experienced leaders in the industry
• Opportunities to work on high-impact projects and drive business results
• A collaborative and dynamic work environment, with a team of experienced professionals

Work Environment and Company Culture

At Workwarp, we pride ourselves on our collaborative and dynamic work environment. Our company culture is built on a foundation of innovation, creativity, and teamwork, and we are committed to making a positive impact on our employees, customers, and the community. As a Consumer Insight Manager, you will be part of a team that values:

• Innovation and creativity, with a focus on driving business growth and improvement
• Collaboration and teamwork, with a emphasis on cross-functional partnerships and communication
• Diversity and inclusion, with a commitment to creating a welcoming and inclusive work environment
• Employee development and growth, with opportunities for professional development and advancement

Compensation and Benefits

We offer a competitive salary and benefits package, including:

• A comprehensive health and wellness program, with access to medical, dental, and vision coverage
• A 401(k) retirement savings plan, with company matching contributions
• A generous paid time off policy, with vacation, sick leave, and holidays
• Opportunities for professional development and education, with access to training and education programs

Conclusion

If you are a motivated and experienced market research professional looking for a new challenge, we encourage you to apply for the Consumer Insight Manager role at Workwarp. With a competitive salary, comprehensive benefits package, and opportunities for growth and development, this is an exciting opportunity to join a dynamic and innovative team. Don't hesitate – apply today and let's build the future together!