Director of Demand Generation - Driving B2B SaaS Growth through Innovative Marketing Strategies

Unlock Your Potential as a Demand Generation Leader at Sagan

Sagan is revolutionizing the way top executives, founders, and CEOs connect with global talent, bridging the gap between international candidates and US-based businesses. As a dynamic and innovative organization with a focus on B2B SaaS, we're committed to accelerating growth through cutting-edge demand generation strategies, automation tools, and data-driven marketing initiatives.

About the Opportunity

We're seeking an experienced Director of Demand Generation to lead our demand generation initiatives and drive the growth of both our internal demand strategy and client success. As a key member of our team, you'll have the opportunity to work with high-growth B2B SaaS companies, leveraging your expertise in inbound marketing, account-based marketing, and sales enablement to optimize their growth strategies.

Key Responsibilities

• Develop and execute comprehensive demand generation strategies, including account-based marketing, inbound marketing, and sales enablement initiatives to drive business growth.
• Lead go-to-market strategies, working across marketing automation tools such as HubSpot, Marketo, and Pardot to maximize ROI.
• Manage and optimize digital marketing campaigns across platforms like Google Ads, LinkedIn, and Meta Ads, ensuring seamless execution and measurable results.
• Oversee content marketing, conversion rate optimization, and funnel analysis to maximize lead generation and conversion.
• Collaborate closely with internal teams and external contractors, providing leadership on various projects, from content creation to outbound marketing.
• Report directly to the CEO, playing a pivotal role in shaping the demand strategy for the company and its clients.

Essential Qualifications

To succeed in this role, you'll need:

• 10+ years of experience in demand generation, growth marketing, or related roles, specifically within B2B SaaS environments.
• A proven track record of managing teams while still executing key marketing initiatives.
• Expertise in inbound marketing, account-based marketing, and the use of automation tools such as HubSpot, Marketo, Salesforce, and Google Analytics.
• Strong knowledge of SEO, SEM/PPC, and growth hacking techniques.
• Familiarity with outbound tools such as SalesLoft, Instantly, and similar platforms.

Preferred Qualifications

While not required, the following qualifications will give you a competitive edge:

• Certifications in HubSpot, Google Analytics, or other relevant marketing tools.
• Experience having worked in a high-growth SaaS company from the ground up.
• Agency or client services experience, with a deep understanding of the B2B SaaS landscape.

Skills and Competencies

To excel as our Director of Demand Generation, you'll need:

• Strong leadership and team management skills, with the ability to motivate and guide contractors and internal teams.
• Excellent communication and collaboration skills, with the ability to work closely with key stakeholders.
• A data-driven approach to marketing, with a focus on measuring and optimizing campaign performance.
• A creative and innovative mindset, with a willingness to experiment and try new approaches.
• A strong understanding of the B2B SaaS landscape, with a focus on high-growth businesses.

Career Growth Opportunities and Learning Benefits

As a Director of Demand Generation at Sagan, you'll have the opportunity to:

• Develop and execute demand generation strategies for high-growth B2B SaaS companies.
• Work closely with our CEO to shape the demand strategy for the company and its clients.
• Collaborate with internal teams and external contractors to drive business growth.
• Stay up-to-date with the latest trends and best practices in demand generation and B2B SaaS marketing.
• Develop your leadership and team management skills, with opportunities for professional growth and development.

Work Environment and Company Culture

As a remote team member, you'll be part of a dynamic and innovative organization that values:

• Collaboration and teamwork.
• Creativity and innovation.
• Data-driven decision making.
• Professional growth and development.
• A healthy work-life balance.

We're committed to providing a supportive and inclusive work environment that allows you to thrive.

Compensation and Benefits

We're offering a competitive salary of up to $8,000 USD, along with a comprehensive benefits package that includes:

• A flexible work schedule, with the ability to work remotely.
• Opportunities for professional growth and development.
• A dynamic and innovative work environment.
• A collaborative and supportive team.

Ready to Take the Next Step?

If you're a seasoned demand generation professional with a passion for driving business growth, we want to hear from you. As an independent contractor, you'll have the opportunity to work on exciting projects, develop your skills, and advance your career. To apply, please submit your resume and intro video in English format. We look forward to hearing from talented candidates like you!

Don't miss this opportunity to join our team and drive the growth of B2B SaaS companies. Apply now and take the first step towards a rewarding and challenging career as our Director of Demand Generation.