Amazon PPC Specialist – Premium Made-in-USA Brand (Fix & Scale Campaigns)

About Us We are Packible Tool, a Made-in-USA brand specializing in premium accessories for modular tool storage systems. Our products are engineered and manufactured in-house for professionals and serious DIYers who value durability and quality. The challenge? Competing with lower-priced Chinese knockoffs on Amazon has been draining. We’ve already invested in PPC management with an outside company, but the results have been frustrating: - Sales driven at break-even ROAS (low 3’s average at best). - Organic vs. paid sales balance slipped from 60/40 to 40/60 or worse. -Campaigns relied heavily on high upfront spend to “gain momentum,” but the promised organic lift never came. -Our own early DIY campaigns outperformed what we paid an agency to do. We can’t afford to keep burning cash on traffic that doesn’t translate into profitable growth. We need a true partner who understands premium brand positioning and can fix what’s broken. What We’re Looking For We want someone who can: -Audit and rebuild our Amazon PPC campaigns from the ground up. -Create strategies that highlight Made in USA, premium positioning rather than competing on price. -Avoid the “burn cash early” playbook — we’ve tried it, and it doesn’t work for our brand. We need profitability and sustainability from the start. -Optimize campaigns to reduce wasted spend and move ROAS well above breakeven. -Rebalance paid vs. organic so ads support sustainable ranking growth, not replace it. -Develop keyword, ASIN targeting, and competitor conquest strategies that fight knockoffs effectively. -Provide transparent reporting and recommendations (no “black box” management). -Support new product launches with integrated PPC + promo strategies (Vine, coupons, deals). Ideal Candidate - Proven results with premium brands in competitive markets. - Experience competing against cheaper overseas knockoffs without resorting to price wars. - Strong grasp of profitability-focused PPC (not just vanity traffic). - Ability to diagnose why campaigns underperform and turn them around. - Communicator who explains strategy/results in clear terms. - Bonus: Experience integrating Amazon PPC with broader channel strategies (Shopify, TikTok, etc.). Success Looks Like - Campaigns consistently delivering profitable ROAS above breakeven. - Organic sales growth supported by PPC, not cannibalized by it. - Clear differentiation from knockoffs in ad strategy. - A roadmap for scaling ads without sacrificing margin. Why Work With Us We’re done with “agencies” who run cookie-cutter campaigns and settle for break-even. We need a sharp, hands-on expert who treats our ad spend like their own and helps us win on Amazon. If you’ve helped premium brands fight knockoffs and scale profitably, we want to hear from you. To Apply Please include: - Case studies or accounts where you’ve improved ROAS beyond break-even. - Your approach to replacing the “momentum spend” strategy with something sustainable. - Your hourly rate or monthly management fee. Apply tot his job Apply To this Job