Experienced Google Ads Marketing Manager - Performance Marketing Expert for Customer Acquisition Initiatives

Join Our Team: Transforming Digital Marketing at 565 Media LLC

At 565 Media LLC, a fast-growing and innovative Internet/Performance Marketing Firm headquartered in Los Angeles, CA, we're on a mission to revolutionize the digital marketing landscape. As part of our internet marketing arm, we're seeking a talented Google Ads Marketing Manager to join our dynamic team and drive growth for our clients through effective digital strategy and media buying.

About Us

565 Media LLC is a leading performance marketing firm that helps businesses thrive in the ever-evolving digital world. Our team of experts is passionate about delivering data-driven solutions that drive real results for our clients. With a focus on customer acquisition and retention, we're committed to helping our clients achieve their marketing goals and exceed their expectations.

Job Overview

As a Google Ads Marketing Manager at 565 Media LLC, you'll play a critical role in developing and managing effective digital strategies for our clients. You'll be responsible for leading a team of Google Ads Specialists, executing campaign strategy tactics, and analyzing data to optimize campaign performance. If you're a seasoned marketing professional with a passion for Google Ads and a knack for driving results, we want to hear from you!

Key Responsibilities

• Plan, execute, lead, and inspire our team of Google Ads Specialists to deliver exceptional results for our clients.
• Develop and implement campaign strategy tactics on a daily basis, ensuring campaigns are tracking according to allocated budgets and performance goals.
• Conduct in-depth analyses to ensure the Google Ads channel is meeting all KPIs, including traffic goals, revenue, ROI, and engagement.
• Maintain Google Ads best practices across all campaigns and search engines, ensuring compliance with company standards.
• Support other paid digital acquisition strategies, such as app promotion, display, paid social, and retargeting, as needed.
• Identify areas of growth opportunity for Google Ads campaigns and develop strategies to execute and report on results.
• Collaborate with day-to-day account managers at Google and Bing to ensure seamless campaign execution.
• Review Google Ads data across multiple platforms, including Google Ads and GA, to inform campaign optimization decisions.
• Support marketing tag integration through GTM and troubleshoot implementation issues.
• Optimize Google Ads campaigns using SQRs and Landing Page tools to drive improved performance.
• Work closely with the Business Analytics team on key projects to drive business growth.
• Manage quarterly and semi-annual Google Ads optimization projects to maintain updated and relevant campaigns.

Essential Qualifications

To succeed in this role, you'll need:

• A Bachelor's degree in Business, Marketing, or a related field.
• 3+ years of hands-on experience managing large paid search campaigns (Google, Bing, Yahoo).
• Up-to-date, deep, in-the-weeds Google Ads platform expertise.
• Experience scaling/managing budgets of $10,000-$250,000+/month in ad spend across these channels.
• Strong Excel proficiency and analytical skills.
• Ability to lead work with the design team to execute on strong iterative ad concepts.

Preferred Qualifications

While not required, the following qualifications are highly preferred:

• Agency experience and experience leading a Google Ads team.
• Experience scaling YouTube and Video campaigns on Google Ads in a performance marketing setting.
• Facebook Advertising experience.
• A "can-do" attitude and ability to thrive in a fast-paced, entrepreneurial, and collaborative environment.

Skills and Competencies

To excel in this role, you'll need:

• Strong interpersonal skills to collaborate with cross-functional teams.
• Ambition and a drive to succeed in a fast-moving company.
• Data-driven insights and the ability to understand the whole story.
• Leadership skills and the ability to take the lead with various teams.
• A curious and action-oriented mindset with a bias for taking calculated risks.
• Strategic thinking and the ability to remain focused under tight deadlines.
• A balance between left and right-brained thinking, with a focus on both customer experience and business goals.

What We Offer

At 565 Media LLC, we offer a competitive salary range of $65,000 - $90,000 per year, depending on experience. Our comprehensive benefits package includes:

• 401(k) and 401(k) matching.
• Dental, health, and vision insurance.
• Paid time off and a retirement plan.

Work Environment

This is a remote position, offering the flexibility to work from anywhere. Our team is committed to maintaining a collaborative and dynamic work environment, with regular check-ins and opportunities for growth and development.

Career Growth Opportunities

As a Google Ads Marketing Manager at 565 Media LLC, you'll have the opportunity to grow and develop your skills in a fast-paced and innovative environment. You'll be working on high-profile campaigns, collaborating with cross-functional teams, and developing your expertise in Google Ads and performance marketing.

Learning Benefits

We're committed to helping our team members learn and grow. You'll have access to training and development opportunities, including:

• Regular workshops and training sessions.
• Mentorship from experienced team members.
• Opportunities to attend industry conferences and events.

Join Our Team

If you're a motivated and experienced Google Ads Marketing Manager looking to drive growth and innovation in the digital marketing space, we want to hear from you! Apply now to join our team and take the first step towards a rewarding new role.

Seize this opportunity to make a significant impact and drive real results for our clients. We look forward to reviewing your application!