Experienced Integrated Marketing Director – Cloud Innovation and Digital Transformation Leader for Microsoft Marketing Initiatives

Introduction to Microsoft and the Role

Microsoft, a global leader in technology and innovation, is seeking an experienced Integrated Marketing Director to join its team. As a key player in the company's marketing efforts, you will have the opportunity to work on cutting-edge projects, collaborate with cross-functional teams, and drive business growth through innovative marketing strategies. The Microsoft Key Missions and Advancements (SMT) division is at the forefront of cloud innovation, and we are looking for a talented marketing professional to help shape the future of cloud computing and digital transformation.

Job Overview

The SMT Development Advancement and Methodology (GIS) group is responsible for delivering visionary thought leadership around the future of cloud, growing high-value situations and programs that will lead to new business categories and revenue streams, as well as driving business excellence across the division. As an Integrated Marketing Director, you will be responsible for collaborating across Government Marketing, Mission Engineering, and Azure Marketing to develop and implement plans and frameworks to drive early revenue and income from incubating products coming from Mission Engineering in Federal and commercial markets.

Key Responsibilities

• Lead the Go-to-Market (GTM) strategy and development of plans to launch incubating products and services that will primarily land in the US Government, including technologies like secret/top-secret cloud, advanced AI, and other exciting products coming from SMT's Mission Engineering group.
• Work with Mission Engineering and Development, Innovation and Strategy Product Marketing to understand product roadmaps, then collaborate with partner teams in Government Marketing, Mission Engineering, and Azure Marketing to ensure business, marketing, and ecosystem readiness and excellence as incubating products transition from private preview to public preview to general availability.
• Collaborate with the Government Marketing team to envision, build, and bring to life compelling multi-touch campaigns with Federal agencies and partners with the overall objective of driving perception of Microsoft as a leader in innovation.
• Create, maintain, review, and own scaled and Account-Based Marketing (ABM) engagement plans and customer journeys that support thought leadership and revenue generation goals for SMT, ensuring that all engagement points and communications are infused with key messaging and stories provided by result marketing managers related to business areas.
• Identify market needs based on business objectives and customer pain points to engineer the end-to-end content required to support customer journey, comprehensive of email comms and sales and marketing enablement materials, ensuring messaging is aligned with crafted stories.
• Collaborate with social/digital lead to advise on social assets and timing required to support media plan.
• Create assets or work with agencies on asset creation.
• Drive ongoing executional excellence by leading regular data-driven planning and optimization discussions to drive deep understanding across marketing and seller insights, data on Marketing Engagement Index (MEI), and data from social/digital, influencer/community, and experiential engagement.
• Work with Business Planning and Marketing Operations teams to define appropriate account segmentation, identify and track engagement against key accounts within these segments.
• Collaborate with Government product marketing managers and others to integrate thought leadership and business need messaging into events or other engagement opportunities.
• Work with SMT Product Marketing and Business and Marketing Operations team to ensure SMT niche unit marketing strategies are in alignment with sales needs.

Essential Qualifications

To be successful in this role, you will need:

• A Bachelor's degree in Marketing, Business, or a related field.
• At least 5 years of experience in marketing, with a focus on cloud innovation and digital transformation.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong understanding of the cloud computing market, including technologies such as Azure, AWS, and Google Cloud.
• Experience working with government agencies and partners, with a deep understanding of the federal market.

Preferred Qualifications

While not required, the following qualifications are preferred:

• An advanced degree in Marketing, Business, or a related field.
• Experience working with Microsoft products and technologies, including Azure, Dynamics, and Office 365.
• Knowledge of marketing automation platforms, such as Marketo or Pardot.
• Experience with data analysis and reporting tools, such as Tableau or Power BI.
• Certifications in marketing, such as HubSpot or Google Analytics.

Skills and Competencies

To be successful in this role, you will need to possess the following skills and competencies:

• Strategic thinking: Ability to develop and execute marketing strategies that drive business growth.
• Collaboration: Ability to work effectively with cross-functional teams, including sales, product marketing, and engineering.
• Communication: Excellent written and verbal communication skills, with the ability to craft compelling stories and messaging.
• Data analysis: Ability to analyze data and make informed decisions to optimize marketing strategies.
• Creativity: Ability to think creatively and develop innovative marketing solutions.
• Leadership: Ability to lead and manage teams, with a focus on driving executional excellence.

Career Growth Opportunities and Learning Benefits

At Microsoft, we are committed to helping our employees grow and develop in their careers. As an Integrated Marketing Director, you will have access to a range of training and development opportunities, including:

• Professional development courses: Access to courses and training programs to help you develop new skills and stay up-to-date with the latest marketing trends and technologies.
• Mentorship programs: Opportunity to work with experienced marketing professionals who can provide guidance and support in your career development.
• Cross-functional training: Opportunity to work with other teams, including sales, product marketing, and engineering, to gain a deeper understanding of the business and develop new skills.
• Industry events and conferences: Opportunity to attend industry events and conferences to stay up-to-date with the latest marketing trends and technologies.

Work Environment and Company Culture

At Microsoft, we are committed to creating a positive and inclusive work environment that supports the well-being and success of our employees. As an Integrated Marketing Director, you will be part of a dynamic and collaborative team that values diversity, equity, and inclusion. Our company culture is built on the following principles:

• Respect and inclusivity: We value and respect the diversity of our employees, customers, and partners.
• Integrity and transparency: We operate with integrity and transparency, and are committed to doing what is right.
• Accountability and ownership: We take ownership and accountability for our actions and results.
• Collaboration and teamwork: We work together as a team to achieve our goals and drive business success.

Compensation, Perks, and Benefits

As an Integrated Marketing Director at Microsoft, you will be eligible for a range of compensation, perks, and benefits, including:

• Competitive salary: A salary that is competitive with industry standards.
• Bonus and stock options: Eligibility for bonus and stock options, based on performance and company results.
• Comprehensive benefits package: A comprehensive benefits package, including medical, dental, and vision insurance, as well as retirement savings and paid time off.
• Flexible work arrangements: Flexible work arrangements, including remote work options and flexible hours.
• Professional development opportunities: Opportunities for professional development and growth, including training and education programs.

Conclusion

If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for the Integrated Marketing Director role at Microsoft. This is a unique opportunity to join a dynamic and collaborative team, and to contribute to the development and execution of marketing strategies that drive business growth and innovation. With a competitive salary, comprehensive benefits package, and opportunities for professional development and growth, this is a role that offers a rewarding and challenging career path. Apply now and take the first step towards a exciting new role!