Experienced Social Media Marketing Specialist – Endurance Sports and Music Industry Enthusiast Wanted for Dynamic Team

Introduction to Peaksware and Our Mission

At Peaksware, we are a team of passionate individuals who believe in the power of deliberate practice to help people achieve their best. Our company is comprised of musicians, athletes, coaches, and teachers who are dedicated to creating innovative software solutions that connect performers, instructors, and creators. Under the Peaksware umbrella, our brands include TrainingPeaks, MakeMusic, TrainHeroic, and Alfred Music, each with its unique mission to transform the way music is composed, taught, learned, and performed, and to provide cutting-edge tools for endurance training and strength and conditioning. We are now seeking a highly motivated and experienced Social Media Marketing Specialist to join our Acquisition Marketing team and help us spread our message, grow our reach, and engage our audience across all social media platforms.

Job Summary and Core Functions

As a Marketing Specialist, Social Media, you will play a crucial role in implementing and driving our social media and advocacy strategies. Your mission will be to leverage your exceptional storytelling, copywriting, and production skills to grow our online presence, engage our audience, and promote our brand. You will work closely with the Manager of Content, Social Media Manager, Content Strategists, and other marketing team leads to develop and execute our social media strategies. Your key responsibilities will include:

• Coordinating and sharing blog articles, training resources, campaign content, and partner content across all social media channels
• Collaborating with the Creative team to create compelling visuals, audio, and other content for social media posts
• Tracking and analyzing social media analytics to gain insights and inform future strategies
• Monitoring social media channels and responding to customer feedback and inquiries
• Identifying opportunities to engage with potential customers and influencers in the endurance sports and music industries
• Staying up-to-date on the latest social media trends and best practices
• Creating video content with existing customers and influencers to showcase our brand and products

Requirements and Qualifications

To be successful in this role, you will need to have a minimum of 1-2 years of experience in social media marketing, with a proven track record of developing and executing effective social media strategies. You should be highly familiar with major social media platforms and have experience using social media management tools such as Later. Excellent writing, editing, and communication skills are essential, as well as a positive attitude and customer-oriented approach. A passion for endurance sports and music is highly desirable. While a degree is not required, we value all forms of continued education and professional development.

Desired qualifications include:

• Familiarity with social media management tools and analytics platforms such as Google Analytics
• Customer service experience and excellent communication skills
• Experience using TrainingPeaks products and services
• Knowledge of the endurance sports and music industries

What We Offer

At Peaksware, we are committed to providing a competitive salary and benefits package to our employees. The salary range for this role is $48,548 - $80,914 per year, depending on experience and qualifications. We also offer a range of benefits, including:

• 100% company-paid medical, dental, and vision insurance
• Flexible spending accounts and health savings account
• Paid parental leave and employee assistance program
• 401(K) matching and pet insurance
• Unlimited flexible time off and 9 paid holidays per year
• Access to our on-site fitness facility, music studio, and cafe
• Corporate discounts on gym memberships and top brand gear
• Flexible work schedule and remote work options

Career Growth and Development

We are committed to supporting the growth and development of our employees, and we offer a range of opportunities for professional development and advancement. Our company culture values innovation, creativity, and collaboration, and we encourage our employees to think outside the box and come up with new ideas and solutions. If you are a motivated and passionate individual who is looking to grow your career in social media marketing, we encourage you to apply for this exciting opportunity.

Work Environment and Company Culture

Our office is located in Louisville, CO, and we offer a professional and dynamic work environment that is well-lighted, heated, and air-conditioned. We value diversity and inclusion, and we are committed to creating a workplace that is welcoming and inclusive to all employees. Our company culture is built on the values of teamwork, innovation, and customer satisfaction, and we encourage our employees to work collaboratively and support each other in their roles.

How to Apply

If you are a highly motivated and experienced social media marketing professional who is passionate about endurance sports and music, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and a cover letter, to our website. We look forward to hearing from you and exploring how you can contribute to our team.

Conclusion

This is a fantastic opportunity to join a dynamic and growing company that is passionate about helping people achieve their best. As a Social Media Marketing Specialist, you will play a crucial role in developing and executing our social media strategies and promoting our brand to a global audience. If you have the skills, experience, and passion we are looking for, we encourage you to apply for this exciting opportunity and join our team.