Social Media & Influencer Manager: Remote, Hybrid or Corporate Office in Houston, TX

Social Media & Influencer Manager: Remote, Hybrid or Corporate Office - Xtreme Lashes - Houston, TX - work from home job Company: Xtreme Lashes Job description: About Xtreme Lashes, LLC Xtreme Lashes by Jo Mousselli® is a global B2B and B2C brand. We revolutionized the beauty industry in 2005 when we brought professional eyelash extensions to a global market. Our President, Co-Founder, and CEO, Registered Nurse, Jo Mousselli, seeks to enrich and empower the lives of professional clients and consumers with high performance and long-lasting products, education and support that create profitable, sustainable, and rewarding careers for professionals, while simplifying the everyday beauty routine for consumers and boosting confidence and self-esteem. Our Vision To be the revolutionary cosmetic brand - globally sought after by consumers, offered by the world’s leading beauty professionals, and lead by a team of driven and passionate individuals who seek rewarding and dynamic careers Our Mission Empowering people and enriching lives through innovation, education, leadership, and support Overview Do you have the passion and drive to build thoughtful posts and communities in the fast-paced world of social media? Do you want to engage with and manage influencers? Do you have a passion for empowering and enriching the lives of customers in the cosmetic and beauty industry? If you said yes to all of the above, then the Social Media & Influencer Manager position is for you! The Social Media & Influencer Manager leads the online social promotion and community management of the Xtreme Lashes, Brows & Beauty by Jo Mousselli® brand. They cultivate online communities with a deep understanding of buyer behavior, legendary customer interactions, brand purpose & underlying business economics. They will use this knowledge to develop the strategy, organization, governance, and measurement of social media analytics. This person will be responsible for managing all aspects of Xtreme Lashes’ social media content creation, including, but not limited to: Planning, creating, and scheduling content; tracking and reporting performance; and communicating with influencers. They will also communicate on behalf of our brand in a positive, authentic way, and generate social content that drives traffic, engagement, customer acquisition, retention, loyalty, and sales. Responsibilities • Take a metric-driven approach to manage all social platforms, social listening, and community management on Meta, TikTok, Pinterest, Twitter, Snapchat, YouTube and LinkedIn • Lead the development and execution of a new Brand Ambassador program • Lead the Social Media Influencer marketing strategy and execution • Compile, curate & manage on-brand social content (images, videos, reels, stories) • Influence, inspire and engage fans, prospects & customers by disseminating education, brand message & product information, leading to follower/subscriber growth, increased conversions, and greater sales • Be able to shoot, edit and capture static imagery, ugc videos and other content types needed for regular in feed posts and ads. • Create and maintain a cross-platform social media calendar aligning with key marketing initiatives • Monitor and track engagement (comments, likes, etc.), manage cases (feedback, complaints, etc.), and track interactions • Discover relevant accounts to follow, engage and partner with • Proactively and reactively perform online reputation management, review management, crisis management, and risk management of the Xtreme Lashes by Jo Mousselli brand • Maximize the value of user-generated content on the XtremeLashes.com website and social channels using Pixlee • Serve as a brand ambassador for the Xtreme Lashes by Jo Mousselli brand • Monitor and implement industry trends in social media tools, applications, channels, design, and strategy • Manage the design and operation of all live events streamed from any aforementioned platform • Establish dashboards to analyze performance metrics • Analyze campaigns and platforms against goals, ROI, and KPIs to determine needed improvements to enhance performance • Meet bi-weekly with leadership to present analytics and KPIs What the ideal candidate will bring to the team… • Marketing/Communications/Digital Marketing/Brand Management, Advertising/Journalism or other related degree • 2 or more years in social media management with demonstrated success in growing an online following is a plus • Strong background in social & content marketing • Must be able to write and edit compelling copy in our brand voice • Must have a passion for beauty and general knowledge of the industry • Able to communicate effectively with all team members, excellent follow-through and presentation skills • Meticulous attention to detail and an eye for beauty. B2B + B2C/D2C experience in health, beauty, cosmetics, hair care, cosmeceuticals, pharmaceutical, lash and brow, personal care, supplement, makeup, skincare, cosmetology, esthetics, retail, fashion a plus • Experienced in crisis management & risk management • Highly organized, excellent time-management skills, and must be able to multitask • Experience with the following platforms preferred but not required: • Pixlee • Hootsuite • Canva • Social channel analytics tools (Facebook, Instagram, etc) • Social Media and Marketing management platforms • User-Generated Content platforms • Proficient in Microsoft Office programs • Ability to work independently and collaboratively with other departments in a fast-paced and dynamic environment • Blogging experience a plus but not required • Candidates from these time zones will be considered: Mountain, Central, Eastern Compensation & Benefits • Competitive compensation based upon experience • Profit-sharing bonus program • Paid time off • Paid sick days • 9 paid holidays • Medical, dental, and vision insurance • Life insurance • Long-term disability insurance • 75% off Xtreme Lashes consumer products #Socialmedia #Marketing #ContentCreation Powered by JazzHR Expected salary: Location: Houston, TX Job date: Thu, 21 Sep 2023 00:11:37 GMT Apply for the job now! 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