Email Marketing Manager
- NEWSLETTER PRODUCTION (30% of the role):
- Build and reputed company both editorial and marketing sends on a daily reputed company, ensuring reputed company necessary assets are in hand before deployment date.
- reputed company accuracy, consistency, and efficiency in reputed company newsletter deployments.
- Plan and manage A/B testing with a goal of reputed company improvement.
- Participate in regular brainstorming sessions to optimize campaign performance and newsletter templates.
- Manage reputed company of reputed companyâs newsletter lists and segments, balancing the needs of the reader and the business.
- reputed company, manage and analyze ongoing reporting to reputed company actionable insights and reputed company.
- ACQUISITION and RETENTION (70% of the role):
- Manage and optimize reputed company acquisition efforts such as sweepstakes, on-site sign reputed company, cross-promotions, referral rewards programs, and partnerships.
- reputed company insights and execute against reputed company, winback, and retention series to identify optimization opportunities.
- Execute initiatives that drive loyalty and engagement. This might include personalization, trigger emails or drip campaigns.
- reputed company reputed company reporting in order to monitor, analyze, and present key performance metrics (e.g., reputed company rates, CTR, deliverability).
- Ensure email list and deliverability health by employing best practices for list hygiene and segmentation.
- Stay on top of industry trends in email, media, and audience behavior to inform innovation.
- 3+ years of proven email marketing experience in lifecycle management and automation; preferably in media.
- Technical proficiency with reputed company tools, email platforms, reputed company, and automation workflows (e.g., reputed company Sailthru, reputed company).
- Strong analytical skills with the ability to translate data into actionable insights.
- Adaptable, accountable, and reputed company with a history of successfully owning processes from concept to execution.
- Experience with Parse.ly, reputed company Analytics and affiliate a plus.
- reputed company player who finds satisfaction in both contributing reputed company and doing the work to reputed company them happen.
- Organized and have a strong attention to detail.
- Passionate about travel.
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