Technical Program Manager, Marketing Generative AI

About the position Responsibilities • Develop and execute our generative AI roadmap for marketing, prioritizing use cases based on impact and feasibility • Design and implement AI solutions for content creation, copywriting, image generation, and campaign optimization • Create sophisticated prompt engineering frameworks tailored for different marketing functions and objectives • Develop Python scripts for AI integration, data processing, custom workflows, and performance monitoring • Lead end-to-end implementation of AI tools across marketing technology stack • Create governance frameworks and ethical guidelines for responsible AI use in marketing • Execute change management strategies to drive AI adoption and capability building • Train marketing teams on effective prompt engineering and AI tool utilization • Establish metrics and analyze performance of AI-powered marketing initiatives • Research emerging AI models and capabilities for potential marketing applications • Collaborate with legal and privacy teams to ensure compliance in AI implementations • Document best practices and create knowledge repositories for ongoing AI optimization Requirements • 5+ years of experience in technical program management, product management, or similar roles • Demonstrated experience implementing generative AI solutions in business contexts • Proven expertise in prompt engineering and optimizing AI outputs for specific use cases • Working knowledge of Python for AI integration, data processing, or workflow automation • Success managing technical implementations with cross-functional stakeholders • Experience with change management and driving technology adoption • Understanding of marketing processes, objectives, and technology ecosystems • Background in requirements gathering and documentation for technical solutions Nice-to-haves • Direct experience applying generative AI models (GPT, DALL-E, Claude, etc.) to marketing use cases • Advanced prompt engineering skills with demonstrated results in marketing contexts • Experience with AI model fine-tuning or RAG (Retrieval Augmented Generation) implementations • Python programming proficiency specifically for AI applications and integrations • Experience integrating AI capabilities with marketing automation platforms, CMS, or CRM systems • Background in marketing operations or MarTech implementation • Understanding of AI ethics and responsible use principles • Experience with A/B testing methodologies for AI-generated content • Knowledge of data privacy regulations as they apply to AI and marketing Benefits • Comprehensive healthcare coverage • Generous PTO policy with company-wide mental health days • Budget for AI conferences, courses, and certifications • The Qualtrics Hybrid Work Model: in-office three days a week and remote for the rest Apply tot his job Apply To this Job