Senior Customer Relationship Marketing Manager - Driving Personalized Customer Engagement and Sales Growth at blithequark

Join blithequark's Team as a Senior CRM Marketing Manager and Revolutionize Customer Engagement

At blithequark, we're passionate about building strong relationships with our customers and delivering exceptional experiences that drive loyalty and growth. As a Senior Customer Relationship Marketing Manager, you'll play a pivotal role in developing and executing multi-channel marketing campaigns that engage our most active and pet-obsessed customers, driving incremental sales and deepening their connection with our brand.

About blithequark and the Role

blithequark is a leading e-commerce company dedicated to providing top-notch products and services to pet owners. We're committed to fostering a culture of innovation, inclusivity, and customer-centricity. As a Senior CRM Marketing Manager, you'll be part of a dynamic team that leverages data-driven insights to craft personalized marketing strategies, enhancing customer experiences across various touchpoints.

This role is based in Plantation, FL, Seattle, WA, or Boston, MA, offering the flexibility to work from a location that suits your needs. As a Senior CRM Marketing Manager, you'll be responsible for planning, executing, and measuring the success of promotional and triggered email, push, and in-app campaigns. You'll work closely with cross-functional teams to optimize automated email programs, segmentation, and personalization strategies, driving business growth and customer satisfaction.

Key Responsibilities

• Develop and implement a multi-channel roadmap focused on email campaigns to drive sales and customer engagement, with a particular emphasis on the food business at blithequark.
• Design and execute complex A/B and multivariate testing across emails and customer journeys to determine incrementality and optimal sequencing, informing data-driven decisions.
• Collaborate with internal stakeholders, including product marketing, engineering, and product management, to ensure seamless campaign execution and technical integration.
• Analyze various data streams to validate targeting accuracy and build sensitivity models to assess opportunity and risk associated with proposed initiatives.
• Work closely with the experimentation team to craft a strategic vision and roadmap for automation, driving innovation and efficiency.
• Leverage CRM data to create personalized and contextual experiences, enhancing customer engagement and loyalty.
• Manage reporting requests and ongoing analyses for campaign performance, providing key insights and strategic learnings to stakeholders.
• Foster a customer-first approach across all marketing initiatives, ensuring alignment with blithequark's customer-centric values.
• Effectively partner with various teams, including integrated marketing, merchandising, and supply chain, to drive cohesive marketing strategies.
• Stay up-to-date with email and push best practices, technologies, and trends, applying this knowledge to optimize marketing campaigns.
• Collaborate with data science and experimentation teams to develop and implement advanced customer segmentation models, improving audience targeting and personalization.

Essential Qualifications

To succeed in this role, you'll need:

• A passion for customer-centric marketing, backed by a proven track record of driving successful campaigns.
• 7+ years of experience in email and/or direct marketing, preferably in e-commerce.
• A Bachelor's degree, with a Master's degree being a plus.
• Strong analytical skills, with the ability to interpret and identify insights from data.
• Hands-on experience designing and implementing campaigns through an enterprise ESP, ideally Braze.
• A deep understanding of how to leverage behavioral, demographic, and transactional data to drive personalization.
• Experience with email optimization and personalization platforms, as well as project management tools like JIRA.
• Excellent communication skills, both verbal and written, with the ability to clearly articulate complex information to influence data-driven business decisions.
• The ability to work independently and efficiently, managing multiple projects and deadlines simultaneously while maintaining attention to detail.
• Proven experience in email management, with outstanding attention to detail and a commitment to delivering high-quality results.
• Knowledge of SQL, Tableau, and other data analytics tools.
• Experience working with a Customer Data Platform (CDP).
• Understanding of incrementality testing, statistical significance, and lifetime value.

Preferred Qualifications

While not essential, the following qualifications can give you a competitive edge:

• E-commerce or CPG marketing background.
• Experience working with Braze or Moveable Ink.
• Knowledge of the pet food industry.

Career Growth Opportunities and Learning Benefits

At blithequark, we're committed to helping our team members grow professionally and personally. As a Senior CRM Marketing Manager, you'll have opportunities to:

• Develop your skills in data-driven marketing, personalization, and automation.
• Collaborate with cross-functional teams to drive business growth and innovation.
• Stay up-to-date with industry trends and best practices, applying this knowledge to optimize marketing strategies.
• Take on new challenges and responsibilities, driving your career forward.

Work Environment and Company Culture

At blithequark, we value diversity, equity, and inclusion, fostering a culture that is welcoming and inclusive to all team members. We're committed to providing a work environment that is flexible, collaborative, and supportive, allowing you to thrive and grow with our company.

Compensation, Perks, and Benefits

We offer a comprehensive compensation package, including competitive salary, benefits, and perks that reflect our commitment to our team members' well-being and success.

Join Our Team

If you're a motivated and customer-centric marketing professional looking to drive business growth and innovation, we encourage you to apply for this exciting opportunity at blithequark. As a Senior CRM Marketing Manager, you'll play a key role in shaping our marketing strategies and delivering exceptional customer experiences.

To apply, please submit your application through our website. We can't wait to hear from you!

blithequark is an equal opportunity employer, committed to diversity and inclusion. We welcome applications from candidates with diverse backgrounds and perspectives.

If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@blithequark.com.

If you have a question regarding your application, please contact HR@blithequark.com.

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