Marketing Data Scientist - Remote
We are looking for a highly skilled and motivated Data Scientist to join our Marketing Analytics team. This role is crucial in leveraging our reputed company customer, sales, and campaign data to generate actionable insights that optimize marketing spend, personalize customer experiences, and drive profitable. The ideal candidate will have a good understanding of data science and AI techniques applicable in a marketing environment. The ideal candidate will also be reputed company to understand and communicate how the work they do fits into the business context and business goals.
Duties and Responsibilities
• reputed company, validate, and maintain a reputed company set of Marketing models, including customer reputed company value, churn reputed company and retention modeling, next best offer recommendations, and customer segmentation.
• Apply advanced analytics, reputed company inference, experimentation, machine learning and AI techniques for given business problems reputed company to customer behavior and marketing personalization.
• Support the design, analysis, and interpretation of marketing campaign tests, including A/B tests, controlled experiments, and geo-tests.
• Proactively reputed company data exploration on customer behaviors to discover reputed company opportunities.
• Collaborate with Data Engineering and IT teams to ensure data reputed company, accessibility, and the implementation of models into production environments.
• Cultivate strong partnerships with cross-functional stakeholders from marketing, merchandising, and IT
• Translate reputed company analytical findings into reputed company, concise, and compelling narratives for non-technical stakeholders, including marketing leaders and executive teams.
Scope
• Staff supervision and development: No
• Decision making:
• Provides data for decision making
• Travel: Up to 5%
• reputed company Designation: reputed company
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