Marketing Manager

Plexa is innovating in ways the construction industry hasn't seen before. Our all-in-one platform helps builders and contractors run smarter projects, from safety and document control to project management and subcontractor finance.

Whether it’s a 6-tower development in Sydney or a hospital build in Byron Bay, teams trust Plexa to cut the chaos, stay compliant, and get the job done faster.

We’re a fast-growing SaaS startup with big ambitions and a product customers genuinely love. Backed by an experienced founding team and strong traction, we’re building the most connected construction management platform on the planet.

Now we’re ready to bring our story to the world. That’s where you come in.

The Role

We’re hiring our first marketing lead. Someone who’s equal parts storyteller, strategist, and growth hacker. You’ll work across product marketing, sales enablement, and account-based campaigns to help us drive awareness, adoption, and revenue.

If you love turning technical features into real-world value, running creative growth experiments, and building marketing from the ground up, this role is for you.
 

Key Responsibilities

• Product Marketing
• Deeply understand our customers, who they are, what they need, and what makes them tick
• Craft positioning and messaging that’s clear, compelling, and built around real-world outcomes
• Launch new features and updates with impact and clarity
• Create sales and marketing assets like one-pagers, decks, landing pages, case studies, and more

Growth and ABM

• Plan and run campaigns targeting our highest-value accounts across Australia and the APAC region
• Deliver tailored content, digital experiences, and outreach that speak to decision-makers
• Collaborate with Sales and Customer Success to align efforts and close the loop
• Experiment with paid channels, outbound, content, and events to drive pipeline and conversion

Execution and Ops

• Hand on experience creating visuals and graphics
• Experience running SEO, SEM and Social Campaigns and tracking ROI
• Measure what works by tracking campaign performance, customer engagement, and ROI
• Own and manage marketing tools and workflows such as CRM, email, and analytics
• Bring a test-and-learn mindset to every project and campaign
   

What We’re Looking For

• 4+ years of experience in B2B marketing, especially in product marketing, growth, or ABM
• Strong understanding of technical products or industries with complex buyers
• Confident writing and communication skills with a natural sense for storytelling
• Proven ability to run multi-channel campaigns from idea to execution
• Comfortable working independently in a remote-first startup environment
• Based in Australia (work remotely) with occasional travel for customer events or team offsites

Bonus Points

• Experience in construction, SaaS, or field-based industries
• Familiar with tools like HubSpot, LinkedIn Ads, Figma, Framer.
• Startup or scale-up background
• Killer instincts for growth, especially in ABM, PLG, or hybrid models
• Based in Sydney, Melbourne, or Brisbane (preferred as a remote location)

Why Join Plexa?

• You’ll be our first marketing hire with immediate impact and visibility
• Work directly with the founders on brand, messaging, and growth strategy
• Help shape a category-defining product used by builders and contractors every day
• Competitive salary, equity, and a flexible work setup
• No red tape, no fluff, just real work, great tech, and a team that cares

As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels.

Visit our website to get an understanding of our product. https://www.plexapro.com