Principal Content Strategist – Remote Software Builder Experience Leader for AWS Utility Computing (ASBX) Product Marketing

Why Join Amazon Web Services (AWS) – The Cloud Leader Transforming the Future

Amazon Web Services is the world’s most comprehensive and widely adopted cloud platform, serving millions of customers—from daring startups to Fortune 500 giants. AWS pioneered cloud computing and continues to define the industry through relentless innovation, massive scale, and an unwavering focus on security, reliability, and cost‑efficiency. By becoming part of the AWS family, you will contribute to a mission that powers the digital transformation of global businesses, fuels breakthrough research, and enables developers to build the next generation of intelligent applications.

About the Amazon Software Builder Experience (ASBX) Team

The ASBX team exists to elevate the experience of every software builder across Amazon. In a landscape where generative AI, DevOps automation, and rapid product cycles are reshaping how software is created, ASBX crafts the tools, platforms, and processes that make those changes possible. Our product marketing crew (ASBX PMM) translates complex technical capabilities into clear, compelling narratives that drive adoption, reduce onboarding friction, and amplify the productivity of developers, site reliability engineers, and data scientists worldwide.

As part of this high‑impact group, you will collaborate with product managers, engineers, design thinkers, and senior leadership to shape the voice of the Software Builder Experience. You’ll help Amazon maintain its reputation for “customer obsession” by ensuring that the builders who power our services have the clearest, most actionable information possible.

Role Overview – Principal Content Strategist, Software Builder Experience

We are seeking a senior‑level, technically savvy content strategist who can weave together deep technical knowledge, storytelling expertise, and marketing acumen. In this role you will be the chief architect of how ASBX communicates its vision—both internally to Amazon’s vast technical community and, when appropriate, externally to industry partners and thought‑leadership venues. Your work will directly influence adoption rates, product perception, and the overall effectiveness of our builder‑centric initiatives.

This position is fully remote, allowing you to work from any location in the United States while collaborating with a distributed, high‑performing team. Amazon offers a generous relocation stipend for candidates moving within the U.S., a competitive total‑compensation package, and an inclusive culture that values continuous learning.

Key Responsibilities – What You’ll Own

• Strategic Content Development: Design, write, and maintain a portfolio of high‑impact communications—including product overviews, technical deep‑dives, adoption guides, executive briefings, and multimedia assets—that align with ASBX business objectives.
• Audience‑Centric Messaging: Conduct audience research to understand the distinct needs of developers, DevOps engineers, product managers, and senior leaders, then tailor content to each persona while preserving a unified brand voice.
• Technical Translation: Rapidly assimilate complex technical concepts (e.g., AI‑driven code generation, serverless compute, edge‑AI services) and distill them into clear, concise, and compelling narratives that are accessible to both technical and non‑technical stakeholders.
• Collaboration & Alignment: Partner closely with product managers, UX designers, engineers, legal, and senior leadership to ensure messaging consistency, accuracy, and compliance across all channels.
• Innovation in Communication Channels: Identify, prototype, and scale novel ways to deliver content—such as interactive tutorials, video explainers, podcasts, and community webinars—to maximize reach and engagement.
• Editorial Excellence: Lead rigorous editorial reviews, apply Amazon’s style guides, and enforce best‑practice standards for tone, terminology, and format across all published materials.
• Performance Analytics: Leverage analytics tools to measure content effectiveness, iterate based on data‑driven insights, and report outcomes to senior stakeholders.
• Mentorship & Thought Leadership: Coach junior writers and content creators, share best practices, and champion a culture of curiosity, feedback, and continuous improvement within the ASBX marketing team.

Essential Qualifications – What We Expect

• Minimum 7 years of experience as a technical writer, editor, or content strategist for developer‑focused products, with a proven track record of delivering high‑quality documentation for complex software systems.
• Demonstrated expertise in creating and editing content for developers, DevOps professionals, and end‑users, adhering to rigorous style guides and industry standards.
• Strong portfolio of published work (links or PDFs) showcasing narrative‑driven technical content, including whitepapers, blog posts, release notes, video scripts, and interactive tutorials.
• Exceptional written and verbal communication skills, with a meticulous eye for detail in grammar, structure, and technical accuracy.
• Ability to thrive in fast‑paced, ambiguous environments, juggling multiple priorities while meeting tight deadlines.
• Experience collaborating with cross‑functional teams—product, engineering, design, and legal—to define terminology, maintain consistency, and drive consensus.

Preferred Qualifications – Desired Extras

• Experience producing narrative‑driven multimedia content (e.g., video, animation, infographics) that enhances technical storytelling.
• Background in analytics‑focused writing, such as research reports, annual reviews, or data‑driven case studies.
• Familiarity with program or product management processes, enabling you to align content calendars with release cycles.
• Hands‑on coding experience (any modern programming language) to better empathize with technical audiences.
• Bachelor’s degree in Communications, Marketing, Technical Writing, Computer Science, or a related field.

Core Skills & Competencies – Your Success Toolkit

• Strategic Thinking: Ability to see the big picture, translate business objectives into content strategies, and prioritize initiatives that deliver measurable impact.
• Technical Acumen: Comfortable discussing cloud services (e.g., S3, EC2, IoT, AI/ML), infrastructure concepts, and emerging technologies with subject‑matter experts.
• Storytelling Excellence: Expertise in crafting compelling narratives that humanize technical features and inspire action.
• Collaboration & Influence: Proven skill in building relationships across diverse stakeholder groups and driving consensus without direct authority.
• Data‑Driven Decision Making: Proficiency with analytics platforms (e.g., Google Analytics, internal dashboards) to gauge content performance and refine approaches.
• Adaptability: Comfortable navigating evolving product roadmaps, shifting priorities, and feedback loops.
• Tool Proficiency: Mastery of content authoring tools (e.g., MadCap Flare, Confluence, Markdown), design collaboration platforms (e.g., Figma, Sketch), and version‑control systems (e.g., Git).

Career Growth & Learning – Your Path Forward

Amazon invests heavily in employee development. As a Principal Content Strategist, you will have access to a broad array of learning resources, including:

• Leadership Development Programs: Tailored tracks for senior technical communicators aspiring to managerial or director‑level roles.
• Technical Upskilling: Unlimited access to AWS training, certification pathways (e.g., AWS Solutions Architect, Machine Learning Specialty), and internal labs.
• Mentorship Networks: Opportunities to both receive guidance from senior leaders and mentor emerging talent across the organization.
• Cross‑Functional Rotations: Short‑term assignments with product, engineering, or go‑to‑market teams to broaden business acumen.

Work Environment & Culture – The Amazon Way

At AWS, we practice “customer obsession,” “invent and simplify,” and “deliver results.” Our culture celebrates diversity of thought, encourages bold ideas, and rewards relentless curiosity. As a remote team member, you’ll enjoy:

• Flexibility: Choose your work environment—home office, co‑working space, or any U.S. location that fuels your productivity.
• Inclusive Communities: Access to affinity groups, mentoring circles, and employee resource networks that champion equity and belonging.
• Work‑Life Harmony: Generous paid time off, parental leave, and flexible scheduling to support personal priorities.
• Recognition & Rewards: Regular acknowledgment of outstanding contributions through awards, spot bonuses, and Amazon’s “Pay to Grow” philosophy.

Compensation, Perks & Benefits – A Total Rewards Package

Amazon offers a market‑competitive base salary ranging from $134,800 to $233,000 annually, depending on geographic market, experience, and skill set. In addition to base pay, you may receive:

• Equity Grants: Stock units that align your success with Amazon’s long‑term growth.
• Sign‑On Bonuses: One‑time payments to welcome you aboard.
• Comprehensive Benefits: Health, dental, vision, life insurance, 401(k) with company match, and generous paid parental leave.
• Learning Stipends: Annual budget for conferences, certifications, and continued education.
• Wellness Programs: Access to mental‑health resources, fitness subsidies, and employee assistance programs.
• Relocation Support: For candidates moving within the United States, Amazon provides financial assistance to ease the transition.

How to Apply – Your Next Step

If you are a passionate storyteller with a deep technical foundation, ready to shape the future of software builder experiences at the world’s leading cloud provider, we want to hear from you. Please submit your résumé, a cover letter highlighting your most relevant achievements, and a portfolio of writing samples that demonstrate your ability to translate complex technical concepts into engaging, audience‑specific content.

Amazon is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need accommodation during the application or interview process, please let us know.

Join Us and Make an Impact

At Amazon, your work has the power to influence billions of customers worldwide. As the Principal Content Strategist for the Software Builder Experience, you will be a catalyst for change—empowering developers, accelerating innovation, and ensuring that Amazon’s cloud services remain the gold standard for reliability and performance. Take the next bold step in your career and apply today.