Part-Time Digital Advertising Specialist – Media Buyer for Performance Max Campaigns and Programmatic Ad Platforms at blithequark

Introduction to blithequark and the Digital Advertising Industry

blithequark is a leading player in the digital advertising landscape, dedicated to delivering innovative solutions and exceptional results for its diverse client base. As a key member of our team, you will have the opportunity to work with cutting-edge technologies, collaborate with talented professionals, and contribute to the success of our clients' advertising campaigns. The digital advertising industry is rapidly evolving, with new trends, platforms, and technologies emerging every day. At blithequark, we stay ahead of the curve, leveraging our expertise and creativity to drive meaningful connections between brands and their audiences.

Job Overview

We are seeking a highly skilled and experienced Part-Time Digital Advertising Specialist – Media Buyer to join our team at blithequark. As a Media Buyer, you will be responsible for managing multiple client accounts, focusing on Performance Max campaigns and other digital advertising efforts. Your expertise in Google Ads, CallRail management, and programmatic ad platforms such as StackAdapt will be essential in driving campaign success and delivering exceptional results for our clients.

Key Responsibilities

• Manage various Performance Max campaigns with daily budgets ranging from $45 to $158, ensuring efficient budget allocation and optimal campaign performance.
• Conduct monthly and weekly client phone calls to present campaign performance and high-level reports, providing strategic insights and recommendations for improvement.
• Weekly review of Google's recommendations and checking recent conversions to inform campaign optimization and improvement.
• Vet and advise on client ideas, providing strategic input and optimization suggestions to drive campaign success.
• Manage CallRail analytics for phone calls, ensuring accurate tracking and reporting to inform campaign decisions.
• Optimize programmatic ad campaigns via StackAdapt, including CTV, video, banner, and retargeting ads, with an annual budget of $150K.
• Collaborate with clients to measure ROAS and set up effective tracking methodologies, ensuring data-driven decision-making and campaign optimization.
• Propose future budgets based on current performance data and trends, providing strategic recommendations for campaign growth and improvement.

Essential Qualifications

• Proven experience as a Media Buyer or in a similar digital advertising role, with a strong track record of delivering exceptional campaign results.
• Proficiency in Google Ads, CallRail, and programmatic ad platforms like StackAdapt, with a deep understanding of campaign optimization and improvement strategies.
• Strong analytical skills to review campaign performance and make data-driven decisions, with a keen eye for detail and a passion for driving campaign success.
• Excellent communication skills for client interactions and reporting, with the ability to distill complex campaign data into actionable insights and recommendations.
• Ability to manage multiple accounts and prioritize tasks effectively, with a strong focus on organization, time management, and attention to detail.
• Familiarity with CRM systems and tracking methodologies a plus, with a willingness to learn and adapt to new technologies and platforms.

Preferred Qualifications

• Experience working with diverse client bases, with a strong understanding of the unique challenges and opportunities presented by different industries and markets.
• Knowledge of emerging trends and technologies in digital advertising, with a passion for staying ahead of the curve and driving innovation in campaign strategy and execution.
• Strong problem-solving skills, with the ability to think creatively and develop innovative solutions to complex campaign challenges.
• Excellent project management skills, with the ability to prioritize tasks, manage multiple projects, and meet deadlines in a fast-paced and dynamic environment.

Career Growth Opportunities and Learning Benefits

At blithequark, we are committed to the growth and development of our team members. As a Part-Time Digital Advertising Specialist – Media Buyer, you will have access to a range of training and development opportunities, including workshops, webinars, and conferences. You will also have the chance to work with a talented team of professionals, learning from their expertise and experience, and contributing to the success of our clients' advertising campaigns.

Work Environment and Company Culture

blithequark is a dynamic and innovative company, with a strong focus on collaboration, creativity, and teamwork. Our work environment is fast-paced and exciting, with a range of opportunities for professional growth and development. We value diversity, equity, and inclusion, and are committed to creating a workplace culture that is welcoming, inclusive, and supportive of all team members.

Compensation, Perks, and Benefits

We offer a competitive hourly rate based on experience, as well as a range of perks and benefits, including flexible working hours, remote work options, and access to cutting-edge technologies and platforms. We also provide a comprehensive benefits package, including health, dental, and vision insurance, as well as a 401(k) matching program and paid time off.

Conclusion

If you are a strategic thinker with a passion for digital advertising and client management, we encourage you to apply for this exciting opportunity at blithequark. As a Part-Time Digital Advertising Specialist – Media Buyer, you will have the chance to work with a talented team of professionals, drive campaign success, and contribute to the growth and development of our clients' businesses. Don't miss out on this opportunity to join a dynamic and innovative company, and take your career to the next level.