Social Media Specialist (on-site) – Amazon Store
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TRAXXAS is seeking a Social Media Specialist to join its Marketing department. This position will be a key member of the Marketing team and will help bring to life marketing initiatives that build loyalty and engage consumers to take action on-line and in stores. The Social Media Specialist will lead the planning, and execution within social media platforms in support of all TRAXXAS products. This position will work with cross-functional members of the organization to define, plan and execute long-term social engagement solutions as well as create messaging for marketing campaigns and other social communications.
RESPONSIBILITIES
- Partner with the Marketing team to develop strategy, manage & execute the integration of new media channels to existing media mix to maximize productivity of the online marketing channel and to increase visibility to target customers
- Oversee strategic and tactical social programs including content creation for multiple social channels, updates, photo selection, proofreading and overall brand consistency across social platforms
- Build the Traxxas Facebook, Instagram, X, YouTube and future platform fan bases and engage users on a daily basis
- Collaborate with the marketing team and other departments to develop social media content
- Actively assist consumers with support through messaging and comments
- Monitor social conversations and engagement across all social networks
- Responsible for brand consistency across communication channels to ensure accuracy, quality and a single look and feel in the marketplace
- Search for relevant thought leaders and organizations to follow and engage with
- Track and collect relevant social media metrics for brand platforms and competing brands, and ensure timely, effective and efficient reporting of all social media efforts
- Monitor and report on current trends in social media and new emerging technologies or platforms
- Maintain the content calendar for all social channels
- Support other marketing or sales campaigns (events, tradeshows, video shoots, etc.)
REQUIREMENTS
- BA in Business, Marketing, Communications, Journalism, or comparable work experience required
- 3 to 5 years of online marketing experience with 1 to 2 years in social media
- Requires a passion for digital media and intense curiosity about the future of how consumers interact with each other, consume and engage with content, and develop affinity to brands online
- Strategic thinker with ability to generate ideas and work with minimal guidance
- Ability to effectively plan and execute social marketing programs
- Ability to blendi analytical and creative thinking
- Must possess an excellent understanding of social media, experience creating strategic social media programs and the ability to track effectiveness
- Customer Service oriented
- Proven ability to write creatively, specifically in social media communications
- Excellent verbal and written communications skills; good copy-writing/editing skills
- Proven experience successfully managing projects from strategy development through execution
- Self-motivated; results oriented. Ability to effectively self-direct and prioritize work
- Flexible in meeting tight deadlines with ability to react to ‘last minute’ change
- Ability to thrive in a fast-paced environment
- Ability to travel as needed
- This is an on-site, FT position located in our McKinney HQ five days a week. Candidates must be self-motivated, organized and able to work both within a team and independently. Must also be dependable and well-rounded individuals with flexible schedules (some travel required).
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