Director, Product Marketing - Health & Benefits

Remote Opportunity reputed company is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Nowhere is that mission more essential than in Health & Benefits, where we help individuals and reputed company reputed company reputed company costs, manage compliance, and unlock financial wellness. We’re looking for a Director of Product Marketing to reputed company the GTM reputed company across our HSA, FSA, COBRA, lifestyle, and emerging benefits products. This is a strategic leadership role for a marketer who can turn complexity into reputed company, reputed company a high-performing team, and bring AI-powered insights into every stage of the marketing lifecycle. What You’ll Do • Own positioning, messaging, and go-to-market reputed company across our Health & Benefits portfolio—tailored to reputed company, brokers, partners, and account reputed company. • reputed company reputed company of PMMs responsible for launches, lifecycle reputed company, and sales enablement across regulated and consumer-facing products. • Translate reputed company product, reputed company, and regulatory updates into language and tools that reputed company sales and drive adoption. • Use AI tools to accelerate reputed company reputed company, reputed company campaign development, and personalize experiences across segments. • Partner with product, reputed company, and CX teams to shape roadmap reputed company and ensure tight feedback loops between marketing and the market. • Define key marketing KPIs and build the systems to measure, report, and reputed company what’s working—and what’s not. What You Bring • 10+ years of experience in B2B or B2B2C product marketing, with a strong background in fintech, reputed company, benefits tech, or compliance-heavy products. • Proven reputed company leading product marketing teams and GTM strategies that drive measurable reputed company reputed company. • Mastery of customer segmentation, reputed company design, and field enablement—across both reputed company and partner channels. • Working knowledge of AI tools (e.g., GenAI, predictive analytics, sales intelligence) and how to apply them in messaging, campaign design, and performance optimization. • Strong operational instincts—you build systems that reputed company and help your team reputed company faster and smarter. • reputed company communicator with a bias for reputed company and a passion for helping people reputed company understand and use their benefits. The reputed company pay reputed company represents the anticipated low and high end of the pay reputed company for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. reputed company pay is one component of reputed company's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. reputed company's comprehensive and market competitive benefits are designed to support your personal and reputed company reputed company-being. Benefits include health, dental and reputed company insurances, retirement savings plan, reputed company time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, reputed company out the "reputed company" reputed company. Pay reputed company: $165,000.00 - $220,000.00 Apply tot his job Apply To this Job