Growth Marketing Manager, Paid Social (Remote)

SummaryYelp’s cutting edge performance marketing team is on a mission to help connect consumers with local businesses and service professionals. Our team works together to drive growth and positive contribution margin by acquiring new customers, new businesses, and maximizing yield and revenue from paid marketing channels.Are you passionate about driving business growth through paid social campaigns? We’re searching for a results-oriented Paid Social Manager to lead, innovate, and optimize paid advertising programs across the Paid Social ecosystem. You’ll manage large-scale campaigns, analyze performance, and work cross-functionally to meet ambitious marketing goals.We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.What you'll do:• Own the end-to-end strategy, execution, and optimization of paid advertising across Paid Social platforms to achieve user acquisition and lead generation targets.• Oversee the management of external digital marketing agencies, including performance evaluation, goal alignment, and process improvement.• Partner cross-functionally with creative, analytics, and product teams to build and execute a best-in-class creative and landing page strategy, developing ad copy, visuals, and user experiences that drive measurable results.• Develop and scale test-and-learn approaches for new ad formats, bidding strategies, and audiences.• Manage significant budgets, maximizing returns while maintaining efficiency and ROI across campaigns.• Establish KPIs, monitor campaign performance, support the creation of testing and learning roadmaps, and regularly report on results and insights to key internal stakeholders.• Implement rigorous A/B and multivariate testing to drive incremental improvements in campaign performance.• Leverage advanced tools (Ads Manager, reporting dashboards, attribution solutions) to ensure campaigns deliver against targets.• Stay up-to-date on Paid Social platform changes, industry trends, and platform best practices; proactively recommend and implement optimization opportunities.What it takes to succeed:• 3-5+ years of hands-on experience managing large-scale paid social advertising.• Deep understanding of automated bidding strategies.• Strong analytical skills, with experience in data-driven marketing, campaign analysis, and reporting.• Adept project manager with excellent problem-solving and communication skills.• Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables). Ability to use SQL is a big plus.• Experience with third-party analytics tools (e.g., Google Analytics, Tableau, or similar) is a plus.• Experience leading agency relationships.What you'll get:• Effective your first day: Full medical, vision, and dental• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday• Up to 14 weeks of parental leave• Monthly wellness subsidy• Work from home reimbursement• Flexible spending account• 401(k) retirement savings plan• Employee stock purchase plan• Compensation range for this position is $89,000- $150,000 annually. You may also be offered a bonus and benefits.ClosingAt Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice #LI-Remote Apply tot his job Apply To this Job