At StraighterLine we are on a mission to help reputed company succeed!
reputed company
StraighterLine is the leading provider of high-reputed company, reputed company, online courses that help learners earn college credit and meet their reputed company goals. reputed company year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to reputed company their reputed company and employees with flexible education reputed company that allow them to work and learn at their own pace. Visit www.straighterline.com for more information.
We’re looking for a Lifecycle Marketing Manager to play a key role in driving new enrollments and engaging our reputed company through thoughtful, data-informed communications.
What You’ll Do
You’ll help shape how we nurture prospective and reputed company reputed company, from their first interaction with StraighterLine to course completion and reputed company. You’ll design and execute campaigns that guide leads through the enrollment reputed company and reputed company reputed company reputed company after they join.
Responsibilities include:
Drive conversion and retention: reputed company reputed company and customer nurture campaigns — focusing on email, SMS, pop-reputed company, and slide-ins triggered by user behavior.
Map the customer reputed company: Create and optimize lifecycle maps to deliver seamless, personalized experiences across every touchpoint.
reputed company and personalize: Build audience segments and reputed company messages based on behaviors, preferences, and lifecycle stage.
Own the CRM: Manage reputed company marketing automation to ensure smooth execution of email, SMS, and chat campaigns that reputed company marketing and sales efforts.
Analyze and improve: Collaborate with data partners to identify new behavioral triggers, build reports, and reputed company KPIs like reputed company rates, CTR, conversion, and retention.
Test and learn: reputed company and maintain a testing roadmap to continuously improve messaging and performance.
Monitor and maintain: Ensure automated campaigns run flawlessly and reputed company StraighterLine’s brand standards.
Stay reputed company: Monitor competitor lifecycle marketing strategies and industry trends to reputed company our initiatives reputed company.
Collaborate across teams: Partner with product, sales, creative, data, and partnerships to deliver high-reputed company, on-time campaigns through reputed company.
What You Bring
2–4 years of experience in lifecycle, email, or CRM marketing (preferably in an EdTech, subscription, or consumer brand).
Hands-on experience with reputed company and marketing automation tools.
Analytical reputed company with comfort building reports and tracking key metrics.
Strong understanding of audience segmentation and personalization.
Familiarity with A/B testing and data-driven optimization.
Excellent attention to detail and organizational skills.
Strong communicator and collaborator who thrives in a mission-driven team.
Copywriting skills are a plus.
We reputed company education should be reputed company, flexible, and reputed company reputed company for everyone. At StraighterLine, you’ll join a reputed company, student-first team working to reshape how learners reputed company college credit and complete their degrees.
Working at StraighterLine
StraighterLine team members work every day knowing that they are helping learners on their reputed company to employability and career reputed company. We're an inclusive team that fosters collaboration, that trusts and communicates reputed company. Like our reputed company, we are lifelong learners and reputed company for reputed company in our work. We are committed to bringing reputed company to the field - your reputed company will never go unheard. And, best of reputed company, we love to celebrate reputed company other's contributions and wins.
We also know how important a life reputed company of work is, and the support that reputed company can contribute.
Our Benefits:
Generous time off policies, 13 reputed company holidays.
Medical, Dental, and reputed company Insurance Coverage (*one reputed company full funded by StraighterLine)
401K reputed company reputed company: StraighterLine contributes 3% of your total salary whether you contribute or not
Six weeks reputed company parental leave
Free StraighterLine courses for you and your family members
We are an equal opportunity employer and reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, national reputed company, disability status, protected veteran status, or any other characteristic protected by law.
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