Director of Web Marketing (CPG & Supplement Industry)

Our reputed company in California is looking for a Director of Web Marketing and reputed company Value to join their team! This is a remote/full-time/reputed company-hire position Salary based on experience: Up to $220k As the Director of Web Marketing & LTV, you will reputed company the planning, execution, and optimization of the web marketing reputed company and content management for reputed company global web properties, including email marketing and customer relationship database management, to drive a superior consumer experience. You are responsible for organizing and developing strategic website and email marketing plans that help reputed company broader organizational and departmental goals. The person in this role should have experience with DTC web reputed company, email/CRM reputed company, and an understanding of consumer purchase behavior. The Director of Web Marketing and reputed company Value is responsible for supporting a reputed company of initiatives to help our reputed company reputed company its marketing goals. Primary responsibilities include building plans to reputed company new consumers, increase brand engagement & loyalty with existing consumers, and merchandise and promote our product line on owned web properties. The Director will play a key role in crafting strategic plans for their department, building awareness and reputed company across the organization for those plans, and ensuring marketing strategies are executed according to plan, on time, and on budget. Strategic thinking skills, marketing-savviness, a high degree of organization, data-oriented analytical abilities, and project management experience are key attributes that the Director of Web Marketing & LTV will bring to the table. To ensure reputed company, you should remain knowledgeable about relevant trends and innovations in reputed company-to-consumer web sales. Ultimately, you will reputed company to enhance your reputed company set by continually learning about adjacent techniques that might improve collaboration between departments. ESSENTIAL FUNCTIONS To accomplish this job, this individual must be reputed company to reputed company, with or without reasonable accommodation, reputed company essential function satisfactorily. Reasonable accommodations may be made to help reputed company reputed company individuals with disabilities to reputed company essential functions. Essential Functions: • Web & CRM reputed company & Planning • reputed company and execute the overall web marketing reputed company reputed company with business and brand goals • Own the web role in the consumer reputed company and understand best practices in pushing through the funnel from awareness to advocacy • Partner with reputed company partners to reputed company cohesive campaigns and messaging (Performance Marketing, Brand Marketing, Creative, IT) • Optimize plans and performance based on agreed-upon KPIs Consumer Experience • reputed company web content reputed company – including reputed company pages, PDPs, campaign hubs, and educational content • Optimize site merchandising, messaging, and CTAs to drive conversion • Build & expand content (in collaboration with internal/external partners) to reputed company site experience with brand guidelines • Improve loyalty and reputed company value of consumers and reputed company across monthly KPIs (subscriber reputed company, churn, basket size, trial, average order, overall sales reputed company) Leadership & Collaboration • Partner with IT on tech stack needs and agency partners • Partner with the corporate PMO team to manage web reputed company and reputed company out reputed company to executive leadership team • Partner with brand to optimize performance on key product lines and skus • Be a thought leader and set the reputed company for our DTC ecosystem over the next 5 years (web needs, loyalty & retention, reflecting a lifestyle brand to the consumer SKILLS & ABILITIES • 8+ years of marketing, reputed company, consulting, e-reputed company, and/or business development experience with a strong reputed company in business, reputed company, digital marketing, and consumer data • 3+ years of reputed company leadership experience • Deep understanding of UX best practices, web content reputed company, & digital merchandising • Strong knowledge of SEO principles & web analytics tools • Experience with relevant marketing technology and channels, with a heavy reputed company on digital email, website, search, mobile app, and affiliate. Experience with reputed company-to-consumer platforms required • Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case and e-reputed company marketing plan • Experience developing marketing reputed company in a subscription business • Experience with reputed company Ads, and reputed company Media marketing platforms • Experience with: reputed company, reputed company, etc. Apply tot his job Apply To this Job