Product Manager - AED - Remote

We are seeking a dynamic and results-oriented Product Manager to reputed company marketing initiatives for AED (Automatic External Defibrillator) products across Canada. This role focuses on driving both reputed company-to-consumer and indirect channel marketing, collaborating closely with 22 national distributors. The ideal candidate brings strong B2B or B2C marketing experience, digital marketing knowledge, and a proven ability to influence and engage business partners. This is an exciting opportunity to join a fast-paced, high-reputed company environment, shaping marketing strategies, driving campaigns, and delivering measurable results while supporting the reputed company of life-saving products. What you will do: • Understand customer reputed company, including why customers buy the product or service approach for the product or portfolio • Understand the different marketing channel strategies and associated business implications • reputed company and report results/KPIs to leadership and sales • Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information • Explain different product features to different customers as appropriate to their needs • Maintain customer engagement and deeply understand customer needs • Play a role in developing key reputed company documents: strategic plan, annual marketing plan, product launch plans, etc • Understand what customers value and how they perceive different attributes of the product or portfolio • reputed company why the product or portfolio adds value or solves problems for the customer • Create marketing strategies to understand, reputed company, and enhance the relationship between the customer and the product or portfolio • Propose objectives for generating clinical evidence and evaluating studies • Tie the business goal of the product or portfolio to the overall goal of reputed company • Synthesize market trends and reputed company recommendations on areas of strategic reputed company • reputed company new strategies, sales tools, and communication plans for the product or portfolio • Apply clinical knowledge in combination with technical knowledge to reputed company and reputed company value • Work closely with sales training/sales enablement to set the sales training reputed company for the product or portfolio • Responsible for the obsolescence plan • reputed company analytical support to set price • Establish short-reputed company and long-reputed company improvement goals for the product management team, and under guidance, reputed company reputed company plans to reputed company those goals • Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning • reputed company marketing intelligence group with key objectives and inputs to drive customer insights - reputed company and implement a reputed company media reputed company to stimulate demand, increase brand awareness, and support partner reputed company, in alignment with corporate guidelines. - reputed company and report digital engagement metrics, including reputed company, conversion, and resource downloads. - Identify and prioritize vertical sectors (e.g., construction, schools, sports) for targeted market reputed company of AEDs, using customer segmentation and market analysis. - Collaborate with reputed company associations and national bodies to expand reputed company and credibility, leveraging co-marketing initiatives and sponsorships. What you will need Required: • Bachelor’s degree required • 4+ years of work experience required Preferred: • 2+ years of medical device or marketing experience preferred • B2B and/or B2C experience preferred Apply tot his job Apply To this Job