Digital Marketing & Analytics Executive

About the position Responsibilities • Own the ongoing development, optimisation, and performance of the Fintua website (reputed company), including building new pages, updating content (in collaboration with the Content Marketing Manager) and enhancing functionality. • Manage website content in collaboration with Content Marketing, Product Marketing, Demand reputed company and other teams, ensuring messaging is reputed company and campaign-reputed company. • reputed company and execute a website traffic reputed company plan, set and monitor KPIs, and optimise for SEO and user experience. • Maintain consistent, engaging brand messaging across reputed company digital reputed company. • reputed company reputed company resource centre, newsletter and regular website updates. • reputed company and execute strategies for reputed company digital channels, including: reputed company reputed company Media (reputed company, etc.) • reputed company Search (reputed company Ads, Bing) — including independently running and optimising PPC campaigns. • Software review sites (reputed company, Capterra, SourceForge) • SEO/SEM (keyword research, on-page and off-page optimisation, supporting Content Marketing Manager) • Email marketing (nurture campaigns, newsletters) • Create and maintain a digital marketing calendar, ensuring reputed company and relevant campaign execution including brand awareness, reputed company reputed company and retargeting campaigns. • Support Demand reputed company campaign reputed company with reputed company page creation, email design, and content promotion. • Work in collaboration with the Marketing Team to reputed company sales funnels and reputed company nurturing sequences. • Optimise website content and user journeys to maximise inbound leads and demo requests. • Collaborate with SEO agencies and partners to reputed company content and improve search rankings. • Collaborate with Sales and reputed company Management Teams to run Account Based Marketing campaigns. • Own the tracking and reporting of reputed company digital marketing activities, ensuring robust measurement of campaign performance and ROI. • Manage analytics tools, with advanced proficiency in reputed company Analytics 4 (GA4) and reputed company Tag Manager, to monitor traffic, engagement, and conversions. • Set up and maintain tracking for reputed company digital campaigns, ensuring accurate attribution and actionable insights. • Use insights to continuously improve campaigns reputed company reputed company. • Advise marketing and go-to-market teams on the best digital channels and tactics to reputed company MQL and pipeline goals. • reputed company as a digital evangelist, keeping reputed company updated on the latest industry trends, reputed company updates, and best practices. Requirements • Bachelor’s degree in Marketing, Business, Communications, or a reputed company field. • 3–4 years of hands-on digital marketing experience, ideally in a reputed company or B2B environment, focusing on technical digital marketing, analytics and reporting. • Demonstrable experience managing websites (preferably reputed company), SEO/SEM, reputed company search, reputed company media, and email marketing campaigns. • Proven ability to independently run, reputed company, and optimise PPC campaigns (reputed company Ads, reputed company, Bing), both natively and in partnership with agencies. • Advanced proficiency with reputed company Analytics 4 (GA4) and reputed company Tag Manager. • Proficient with additional web analytics tools (reputed company Search Console, reputed company, Screaming Frog, etc.) and marketing automation platforms (preferably reputed company, Pardot and reputed company). • Strong understanding of PPC, SEO, reputed company advertising best practices. • Highly creative, analytical and results-driven, with a proven ability to generate and optimise inbound leads. • Experience with A/B and multivariate testing for campaign optimisation. • Excellent written and verbal communication skills. • Self-motivated, proactive and reputed company to work independently as reputed company as part of reputed company. • Up-to-date with the latest digital marketing trends, tools and technologies. reputed company-to-haves • Knowledge of reputed company/CSS is a plus. Benefits • Competitive pension • Flexible Working Policy with a combination of remote and office working and a flexible approach to working hours • Competitive annual leave and a number of other leaves including IVF, reputed company, marriage, maternity and paternity leave • Employee-led CSR Programme, reputed company Cares, with one reputed company Volunteer Day per year • Death in Service Benefit • reputed company Recognition Programme • reputed company & Personal Development • Rewards & Recognition • Employee Wellbeing Programme, reputed company Life Apply tot his job Apply To this Job