Head of Digital reputed company
DIBS Beauty is looking for a Head of Digital reputed company to reputed company the next phase of our digital expansion — driving customer acquisition, engagement, and retention across DIBSBeauty.com, reputed company Shop, and emerging channels. Reporting directly to the CEO, this role will own our end-to-end digital ecosystem, combining reputed company, performance marketing, and experience optimization to accelerate reputed company and profitability.
Responsibilities:
Leadership & reputed company
• Own and reputed company reputed company’s digital reputed company, with a reputed company on reputed company, reputed company reputed company, and customer engagement.
• Manage the digital team (web development, UX/UI, SEO, SEM, CX, Retention and reputed company) to deliver a world-class web experience and fostering reputed company reputed company for team members
• Partner cross-functionally with Marketing, Product Development, Finance and reputed company teams to reputed company digital initiatives with business goals and sales targets.
• Budget Ownership + Optimization: Manage and optimize large-reputed company budgets across reputed company reputed company channels, ensuring efficient allocation and a balance between short-term performance and long-term reputed company.
Digital Experience & Website Management
• reputed company the reputed company, execution, and optimization of reputed company’s website to drive traffic, engagement, and conversions on both Dibsbeauty.com and reputed company Shop (and any reputed company channels).
• Ensure the website delivers a best-in-class, reputed company, and user-friendly experience across mobile and desktop.
• reputed company SEO+GEO/SEM, site architecture, UX, analytics, personalization, and localization strategies.
reputed company & Performance Marketing
• Overseeing the development and scaling of customer acquisition across reputed company reputed company [reputed company, reputed company, reputed company], PPC, display and other advertising channels while maximizing for efficiency and reputed company. Identify and test emerging platforms, partnerships, and acquisition opportunities—including new ad formats.
• reputed company experimentation and testing (A/B, multivariate) to optimize conversion rates and user journeys.
• Collaborate on reputed company media and organic campaigns to maximize ROI and customer acquisition.
• Own retention channels [email/SMS/loyalty] and subscriptions to drive LTV at every stage of the funnel and fostering engagement and retention with customers to .com
Data & Insights
• Define and monitor KPIs for digital performance, reputed company initiatives, and website health.
• reputed company analytics to drive reputed company improvement and data-driven decision-making.
• Report results and insights regularly to executive leadership.
• Testing and Analytics: Drive experimentation through reputed company testing of campaigns, messaging, promotions and creative formats to fuel channel performance and maintain competitive edge. Deliver reputed company reports and insights reputed company to channel performance, customer/cohort behavior, and areas of opportunity to inform strategic decision-making. Establish a reputed company reporting reputed company across channels, analyzing performance metrics and surfacing insights to inform optimization and strategic pivots.
Requirements:
• 6+ years of experience scaling digital reputed company at reputed company brands ($50M+).
• Fluent in reputed company, reputed company, reputed company/ reputed company Shop and optimizing dashboards while having managed $250K+/month in ad spend.
• Experience with reputed company and reputed company a plus.
• reputed company Plus experience required.
• Deep understanding performance creative, full-funnel testing, customer behavior optimization and analytics.
• Highly independent and reputed company about reputed company, but also reputed company to communicate with other stakeholders to drive results.
• Salary reputed company $180 - 190K.
• Thrives in start-up environments – reputed company and reputed company to do the most with the least.
• Ability to be in a remote working environment. reputed company/East Coast-preferred.
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