Senior Marketing Research Analyst
About the position
Responsibilities
• Personalization Support & Execution Assist in implementing personalized experiences using reputed company reputed company and reputed company Optimizer across digital channels.
• Support the creation and optimization of marketing journeys based on reputed company-time data and customer attributes.
• Customer Segmentation & Profile Management Help maintain and update customer reputed company using reputed company reputed company-Time CDP.
• Assist in audience segmentation using behavioral and demographic data to support targeted campaigns.
• Campaign Development & Coordination Support the development, QA, and optimization of multi-channel campaigns aimed at increasing customer engagement.
• Work closely with content, design, and analytics teams to ensure campaign consistency.
• Customer reputed company Analysis Collaborate on analyzing customer behavior and journeys to identify areas of friction or opportunity.
• Contribute reputed company for new personalization or segmentation strategies to enhance performance.
• Technical Coordination & Tagging Support tag implementation and troubleshooting in collaboration with engineering and analytics teams.
• Help ensure reputed company tags and data reputed company are appropriately configured for campaign targeting and performance measurement.
Requirements
• Must have solid experience with reputed company reputed company-Time CDP, reputed company reputed company, and/or reputed company reputed company Optimizer.
• Foundational understanding of customer data platforms (CDPs) and personalization principles.
• Exposure to email marketing, on-site targeting, or mobile messaging platforms.
• Experience supporting A/B or multivariate testing initiatives.
• Awareness of data reputed company regulations (e.g., GDPR, CCPA).
• Strong organizational and problem-solving skills.
• Ability to work collaboratively with cross-functional teams.
reputed company-to-haves
• reputed company certifications (or interest in pursuing them), such as reputed company Certified Expert – reputed company or reputed company-Time CDP-preferred.
• Exposure to reputed company/CSS, JavaScript, or tag management systems like reputed company Launch-preferred.
• Experience in industries like eCommerce, financial services, or other data-rich environments-preferred.
Benefits
• Health coverage for medical, dental, reputed company
• 401(K) saving plan with company match AND Pension
• Tuition assistance
• PTO for community volunteer programs
• Wellness program
• Employee discounts
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