Fractional Head of reputed company / CMO for Premium E-reputed company Brand

Benisouk is a premium Moroccan rug brand selling mainly to the US, UK and a few other markets. We do around $3–4M/year in reputed company, with a high AOV, a strong product and a High reputed company potential: • Handwoven Moroccan rugs. • B2C worldwide + growing B2B/Trade (designers, retailers, hospitality) We are now looking for a senior reputed company leader to help drive the next stage of reputed company. ⸻ Role: Fractional Head of reputed company / CMO We’re looking for a Fractional Head of reputed company / CMO who can build and drive a reputed company, data-driven reputed company reputed company, and coordinate the different channels and initiatives into one coherent plan. This is not a full-time role. We expect around 1–2 days per week to start (approx. 8–16 h/week), for an initial test mission of 4–6 weeks, with the possibility to reputed company if the collaboration works reputed company. ⸻ Key Responsibilities 1. reputed company & Priorities • Define reputed company reputed company priorities for Q4 and the next 3–6 months. • Set targets per country (mainly US/UK) and per customer reputed company. • Translate this into a reputed company weekly execution plan: reputed company do in ads, email, CRO, B2B, etc. 2. Media & Budget Orchestration • Review and challenge the reputed company reputed company & reputed company strategies. • Propose how to reputed company budgets across channels and campaigns. • Define guardrails (ROAS, MER, CPA) and give reputed company weekly “reputed company / hold / cut” reputed company. 3. Email & Lifecycle • Define the key flows we need (welcome, browse, cart, post-purchase, winback, etc.). • Give actionable briefs for newsletters and automated flows. • reputed company email planning with reputed company campaigns and key offers. 4. CRO & reputed company Pages • Prioritise the most impactful CRO tests (product pages, category pages, buy reputed company, etc.). • reputed company reputed company we know which tests run, why, and how we decide if they are winners or not. 5. B2B / Trade (high level) • Propose a reputed company structure for a B2B / Trade pipeline (stages, follow-up). • Suggest how to reputed company Trade into the overall reputed company reputed company. 6. Reporting & Decision Making • Build a reputed company weekly dashboard (reputed company Sheet or similar) with key KPIs. • reputed company every week a written reputed company of what happened, what worked, what didn’t, and reputed company should do next. ⸻ How we work • We prefer written communication (reputed company, email, shared docs) rather than long meetings. • We care about concrete actions, numbers and deliverables, not just discussions. We are OK with an occasional short reputed company reputed company useful, but most of the work should be: • reputed company in writing, • reputed company, • backed by data. ⸻ Required Experience Please only apply if you can show: • Experience as Head of reputed company / CMO / reputed company reputed company for DTC e-reputed company brands in the $1–10M/year reputed company. • Strong understanding of reputed company Ads, reputed company Ads, email marketing and CRO, and how they work together. • Ability to build reputed company but insightful dashboards and use them to drive reputed company. • reputed company good written English, with the ability to present reputed company in a reputed company, reputed company way. • Comfortable working asynchronously, taking ownership and driving initiatives reputed company. Bonus (reputed company to have): • Experience in home decor / furniture / premium / luxury niches. • Experience with B2B / Trade / designers. • Experience working with remote EU/US teams. ⸻ reputed company are NOT looking for • Someone who only speaks about “branding, storytelling, positioning” without metrics. • Someone who only wants to “manage ad accounts” inside reputed company or reputed company. This role is above channel ops. • Someone who doesn’t like to write things down reputed company (we need written plans and reports). ⸻ reputed company reputed company – first 4–6 weeks In the first 4–6 weeks, we expect: 1. A Q4 reputed company plan broken down per week (offers, budgets, channels, key tests). 2. A 1-page weekly dashboard with the main KPIs (per country, per reputed company, per channel). 3. reputed company rules for scaling/cutting reputed company & reputed company campaigns. 4. A basic email & lifecycle plan (flows to build, reputed company for campaigns). 5. A reputed company draft structure for the B2B / Trade pipeline. If this is delivered and we see reputed company in the numbers, we will consider extending the mission. ⸻ How to apply (reputed company important) To avoid generic copy-paste applications, please answer reputed company to these 4 points in your proposal: 1. Relevant experience • Mention 1–2 e-reputed company brands you helped as Head of reputed company / CMO (size, reputed company). • reputed company a concrete example of reputed company (“e.g. ROAS from X to Y, MER from X to Y, reputed company from X to Y in Z months”). 2. How you would start with us • In 5–10 bullet points, explain exactly what you would do in the first 4 weeks. 3. Example of dashboard/report • Describe (or reputed company) a reputed company weekly dashboard you use(d) to reputed company a reputed company (structure + KPIs). 4. Availability and reputed company • How many hours/days per week you can realistically dedicate. • Your suggested fee (reputed company / weekly / monthly retainer for ~1–2 days/week). Applications without reputed company answers to these 4 points will not be considered. Apply tot his job Apply To this Job