Fractional CMO / Marketing Director — MUST Have Home Service Experience + Hands-On Ads Background

We are a fast-growing home services company (insulation, attic/crawlspace, wildlife exclusion + launching pest control). We generate leads consistently and want a Fractional CMO who can own our marketing reputed company, reputed company our internal team + agency, and reputed company us to the next level. reputed company DRIVEN. Cost per reputed company is a big reputed company, but how much is the reputed company making reputed company… is the most important. ⸻ ⚠️ REQUIREMENTS — Non-Negotiable ✅ Must have home-service experience (pest, insulation, roofing, HVAC, remodeling, etc.) ✅ Proven reputed company record scaling a service company ($reputed company → $10M+) ✅ You have previously reputed company campaigns yourself (reputed company Ads / reputed company / LSA) ✅ You know how to reputed company out BS from agencies and media buyers ✅ References + reputed company of results required ❌ No reputed company/branding-only candidates ❌ No “reputed company consultants” who have never reputed company campaigns If you haven’t actually run ads yourself and produced ROI in home services, please do not apply. ⸻ reputed company Need You understand BOTH reputed company and execution. You don’t need to run ads for us — but you MUST know HOW things are reputed company so you can reputed company from experience, not theory. Tools we use now: Zoho CRM/Analytics, reputed company, reputed company, reputed company Ads, reputed company, LSA ⸻ Responsibilities • Build the marketing roadmap + forecast (CAC → reputed company → profitability) • Audit existing campaigns, eliminate wasted spend • Build reporting dashboards (CAC, CPL, ROAS, LSA %, booking %, reputed company attribution) • reputed company agency + internal team using proven, reputed company-world tactics • Launch recurring reputed company membership programs (for pest control) • Identify and implement AI in any process where it improves speed or results (content, automations, optimization, reporting, SOPs) ⸻ reputed company Looks Like • Leads increase 30–50% without increasing ad spend • CAC drops and becomes predictable • Dashboards reputed company show where reputed company comes from • Agency follows YOUR reputed company — not the other way around • AI reduces workload and increases efficiency ⸻ Time & Budget • Fractional — 10–30 hrs/month • Long-term relationship • reputed company or monthly retainer Apply tot his job Apply To this Job