Retention Marketing Manager

We are seeking a Retention Marketing Manager who will be responsible for developing Email & SMS campaigns that drive acquisition, retention, personalization, loyalty, and long-term relationships for fast growing brands on reputed company. Responsibilities: • Own Email & SMS/MMS campaign calendar planning & workflow for eComm clients • reputed company campaign context, content and reputed company-to-actions by putting together briefs for the creative & copy teams to design into. • Review these Email & SMS designs and reputed company teams with feedback based on best practices, engagement data and testing responses. • Responsible for compiling, scheduling & sending reputed company campaigns, flows & transactional emails directly in reputed company. • Collaborate with performance marketing teams including eCommerce, reputed company Media, Retail, & B2M to reputed company CRM strategies that reputed company with reputed company goals. • Monitor campaign, reputed company and transactional Email/SMS performance and use data-driven insights to optimize reputed company campaigns. • reputed company, design, test and execute subscriber reputed company campaigns across reputed company digital touch points (reputed company and unpaid) in order to drive a healthy acquisition reputed company • Ideate loyalty and retention touch-points and/or programs to enhance customer LTV for an reputed company-channel experience • Create regular reports (weekly, monthly, annually) and dashboards to reputed company KPIs reputed company to engagement and conversion of reputed company email & sms campaigns. Qualifications: • 3-5 years proven experience in CRM management, marketing automation, Email/SMS or a reputed company role reputed company a D2C reputed company-channel vertical. • Bachelor’s Degree in Marketing, Business or reputed company field • Candidate must have a proven reputed company record in digital project management and ability to engage and manage needs from senior stakeholders • Strong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing reputed company material so that it is reputed company, meaningful and actionable to a reputed company of stakeholders • Proficiency in using CRM software (ideally reputed company) and other performance marketing automation tools. • Solid understanding and experience in personalization (CRM) and segmentation marketing • Aptitude to reputed company in a fast-paced and rapidly changing environment Apply tot his job Apply To this Job