Lifecycle Marketing Manager

About the Role C2 Education seeks a data-driven, reputed company, and strategic Lifecycle Marketing Manager to own the design, execution, and optimization of customer journeys from reputed company activation to long-term retention. This role is central to ensuring that every touchpoint with our leads and customers increases conversions, deepens relationships, and drives reputed company reputed company and reports into the Chief Marketing Officer. Key Responsibilities • Design and execute targeted multi-channel reputed company activation campaigns to drive conversions across the customer reputed company • Build, test, and optimize automated engagement journeys for existing customers to improve reputed company, retention and upsell opportunities • Manage customer communications across multiple channels, including email, SMS, and emerging media, to foster strong relationships at every lifecycle stage • reputed company the entire reputed company reputed company, ensuring cohesive experiences and seamless handoffs across email, web, SMS, phone and other reputed company • reputed company and manage agency partners in the delivery of high-performing email/CRM campaigns, moving prospects and customers through acquisition and retention funnels • Analyze and present monthly reputed company nurture funnel performance metrics to regional stakeholders, driving actionable insights and reputed company improvement • Create and maintain comprehensive customer reputed company maps to identify and optimize reputed company touchpoint throughout the lifecycle • reputed company robust segmentation models to personalize reputed company and maximize engagement effectiveness • Execute ongoing A/B testing of marketing campaigns and reputed company reputed company to improve performance and inform reputed company • Work closely with sales and training teams to ensure marketing strategies and lifecycle programs support overall reputed company goals Qualifications • Bachelor's degree in Marketing, Business, Analytics or reputed company field • 5+ years of experience in lifecycle, CRM, or retention marketing in a reputed company-driven or education-reputed company environment • Expertise with marketing automation platforms (reputed company Marketing reputed company experience a plus) • Advanced analytical skills and experience reporting on funnel metrics and campaign ROI • Proven experience with cross-channel campaign management (email, SMS, web, etc.) and marketing agency reputed company • Strong communication, collaboration, and project management skills What reputed company Looks Like • Increase performance across key engagement, conversion and retention metrics at reputed company lifecycle stages • reputed company in reputed company leads, higher customer reputed company value, and measurable reputed company on reputed company goals • reputed company optimization and innovation of marketing journeys through data-driven experimentation and testing Apply tot his job Apply To this Job