[Remote] Performance Marketing Manager-Government, Funder & Non-profit

Note: The job is a remote job and is open to candidates in USA. Digital Science is a pioneering technology company advancing the research ecosystem. They are seeking a highly motivated and analytical Performance Marketing Manager to execute and optimize multi-channel marketing campaigns across the Government, Funder, and Non-Profit segment, focusing on driving pipeline growth and customer acquisition. Responsibilities • Design and execute high-performing, multi-channel marketing campaigns across paid search, paid social, display, programmatic, email, and content syndication. You’ll be responsible for developing a comprehensive strategy from top of funnel awareness to bottom of funnel conversions. • Optimize campaigns for key metrics (e.g., CAC, ROAS, MQLs, SQLs, engagement, conversion) using real-time data and testing frameworks. • Ensure campaigns align with business unit strategy, buyer personas, and customer journey across government organizations, funding agencies, and non-profit institutions. • Support Account-Based Marketing (ABM) programs with personalized campaign components tailored to Government, Funder, and Non-Profit (GFN) key account audiences, including specific departments within government, non-profit foundations, and private research funders. • Understanding of segment marketing team’s key business strategies, key audience(s), buyer motivators and messaging to develop, execute and measure campaigns to move leads through the entire lead funnel within the GFN segment. • Leverage AI-driven platforms (e.g., 6sense, Cognism) to refine audience segments, interpret intent signals, and personalize engagement strategies. • Build and manage campaign dashboards using Salesforce, Pardot, LinkedIn, Meta and Google Analytics to track performance across the full lead funnel. • Deliver actionable insights and recommendations across channels based on performance data to improve campaign effectiveness and ROI. • Contribute to weekly, monthly, and quarterly performance reports shared with leadership and key stakeholders. • Collaborate with Segment Marketing, Product Marketing, and Brand teams to align campaign messaging, creative assets, and calls to action (CTAs) with audience needs and business goals. • Partner with Revenue Operations to ensure seamless lead routing, scoring, and marketing attribution infrastructure. • Work closely with external media agencies and freelancers to manage campaign execution and timelines. • Contribute to the ongoing improvement of our marketing tech stack and automation workflows. • Utilize A/B testing across channels and creatives, and help evaluate and implement new tools that enhance campaign performance, targeting, and scalability. Skills • 5-7+ years in performance marketing, digital marketing, or demand generation—preferably in a B2B SaaS or data-driven environment or data/software solutions environment serving the public sector/non profit space. • Proven experience executing paid media, email, and digital campaigns across platforms like Google Ads, LinkedIn, Meta, and programmatic channels. • Advanced proficiency with marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and web analytics tools (e.g., Google Analytics). • Strong analytical and quantitative skills with the ability to interpret complex data sets, identify trends, and translate them into a clear. • A strong understanding of Account Based Marketing (ABM) best practices and proven experience in supporting targeted key ABM account campaigns with a focus on engaging government organizations, funders, and non-profits. • A detail-oriented, self-starter with a proactive mindset and a collaborative spirit. • Bachelor’s degree in Marketing, Communications, Business, or a related field. • Experience with AI-powered segmentation, personalization, or marketing tools (e.g., 6sense, Cognism, Clearbit) is a significant plus. • Familiarity with the procurement and grant cycles relevant to the GFN segment. Company Overview • Digital Science is a scientific research software technology company. It is a sub-organization of Holtzbrinck Digital. It was founded in 2010, and is headquartered in London, England, GBR, with a workforce of 501-1000 employees. Its website is https://www.digital-science.com. Apply tot his job Apply To this Job