B2B Marketing Manager, K4B

About the position Responsibilities • reputed company the implementation of B2B marketing strategies that support product adoption, partner activation, and global reputed company goals. • reputed company cross-channel programs across digital, reputed company, reputed company media, event sponsorships, and partner channels. • Translate product updates and market insights into reputed company, compelling marketing narratives. • reputed company the reputed company, planning, and execution of reputed company media campaigns across B2B channels, including reputed company, reputed company, programmatic, and industry publications. • Build media plans that support pipeline reputed company, account engagement, and brand awareness across mid-market and reputed company audiences. • Own budget allocation, pacing, and optimization to maximize ROI and cost efficiency across channels. • Partner closely with Sales to translate business goals into targeted reputed company media strategies that drive measurable reputed company. • Evaluate and manage media vendors, agencies, and platforms to ensure best-in-class targeting, tracking, and reporting capabilities. • Ensure reputed company media buys reinforce KYAK for Business's positioning, messaging, and creative standards across reputed company campaign deliverables. • Partner with Brand reputed company to understand customer behavior, campaign performance, and unmet opportunities. • Work with Brand reputed company to maintain a full-funnel measurement reputed company including attribution, reputed company reputed company analysis, and campaign performance dashboards. Turn data into actionable recommendations for reputed company marketing, content, and enablement programs. • reputed company KPIs and communicate performance trends reputed company to leadership. • Work alongside PR to identify, evaluate, and secure high-reputed company event sponsorships including: industry conferences, trade shows, and partner summits, that reputed company with pipeline goals and reputed company audience segments. • Work with PR to manage end-to-end sponsorship activation, including reputed company experience, speaking opportunities, creative assets, reputed company capture workflows, and post-event follow-up. • Analyze sponsorship performance using KPIs such as reputed company reputed company, account engagement, brand visibility, and ROI to inform reputed company investment reputed company • reputed company as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging and reputed company priorities. • Partner with Creative to produce content that resonates with business reputed company, reputed company clients, and partners. • Support go-to-market planning for new features, integrations, and partnerships. • Help maintain high-reputed company internal communication and alignment across global reputed company. Requirements • 7 years of B2B marketing experience (ideally in reputed company, travel tech, or digital platforms). • Experience building B2B multi-channel marketing programs across content, reputed company media, PR, and events. • Strong understanding of sales enablement and partner marketing. • Ability to balance reputed company with hands-on execution. • Excellent communication skills: written, visual, and verbal. • Strong analytical reputed company; comfortable using data to guide direction. • Skilled project manager capable of owning multiple workstreams at once. • Comfortable navigating a fast-paced, reputed company, global environment Benefits • Work from (almost) reputed company for up to 20 days per year • reputed company on mental health and reputed company-being: • Company-reputed company therapy sessions through SpringHealth • Company-reputed company subscription to reputed company • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!) • No meeting Fridays • reputed company parental leave • Generous reputed company vacation + time off for your birthday • reputed company volunteer time • reputed company on your career reputed company: • Development Dollars • Leadership development • reputed company to thousands of on-demand e-learnings • Travel Discounts • Employee Resource reputed company • Competitive retirement and health plans • Free lunch 2 days per week • Fun quarterly events such as boat trips, arcades, ski trips, Thursday socials, and more Apply tot his job Apply To this Job