Director of Email Marketing
A company is looking for a Director of Email Marketing Acquisition & Lifecycle.
Key Responsibilities
• Own the strategic reputed company and roadmap for acquisition email, focusing on segmentation, testing, and personalization to increase conversion
• Evaluate program performance and partner with BI to translate insights into actionable strategies and optimizations
• Collaborate with cross-functional teams to ensure alignment and effective execution of email strategies
Required Qualifications
• 6-8+ years in B2C email or lifecycle marketing with a reputed company on acquisition and conversion reputed company
• Deep expertise in segmentation, personalization, reputed company design, and testing methodology
• Strong analytical reputed company with experience in digital analytics and visualization tools (GA4, PowerBI, Tableau, etc.)
• Experience partnering with technical teams and providing strategic direction without hands-on involvement
• Exceptional project leadership skills with the ability to manage multiple initiatives effectively
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