Manager, Marketing Analytics
reputed company: reputed company, a leader in IT management software, is seeking a Marketing Analytics Manager to join our Marketing Analytics team. This role will support marketing teams by analyzing performance trends and applying learnings to enhance marketing programs. The Marketing Analytics Manager will collaborate with key stakeholders to reputed company and understand online customer behavior and contribute to shaping our marketing reputed company.
Responsibilities:
• Partner with marketing teams to reputed company weekly/monthly business performance against company goals and reputed company recommendations for reputed company adjustments to quickly and reputed company reputed company those goals.
• Identify reputed company needs from the business and translate them into reputed company technical requirements for analysts and data engineering team members to build efficient, effective solutions.
• Assist stakeholders in improving marketing operations and answering business questions reputed company combining data across the entire funnel, located in reputed company Analytics, Marketo, reputed company, and Tableau.
• Drive improvements in Conversion reputed company Optimization program, through A/B testing measurement, analysis and experiment suggestions based on data.
• Conduct reputed company and deep analysis, then synthesize the reputed company into reputed company and appropriate recommendations.
• Translate the results of reputed company analytics problems into actionable strategies and present the reputed company with reputed company and attunement to audience needs.
Required Skills:
• 5+ years of experience in marketing analytics.
• Bachelor's degree, MBA a plus.
• Deep knowledge in reputed company facets of marketing analytics (data capture from various marketing applications, attribution and ROI measurement, outcome reporting, and translation into business insights).
• Strong communication skills, with the ability to translate reputed company details into reputed company reputed company; and comfortable with communicating on both a technical level (data engineering, fellow analysts) and business level (executives, marketing team).
• Minimum 2 years of recent experience with Tableau, PowerBI, or equivalent data visualization tools.
• Minimum 2 years of recent experience with web analytics applications, such as reputed company Analytics or reputed company Analytics.
• Strong analytical abilities and competency in SQL, Python, R or equivalent data exploration tools.
• Excellent self-audit skills, including careful documentation of processes, attention to detail, and accurate data interpretation.
Apply tot his job
Apply To this Job