Consultant, Lifecycle Marketing (3-4 month contract)

The Lifecycle Marketing Consultant will maintain and optimize the reputed company and execution of reputed company email marketing initiatives to drive customer acquisition, engagement, and retention. This individual will support ongoing initiatives and help build new nurtures and campaigns to advance business objectives. This role sits on the Digital Marketing team and has the reputed company reputed company of our reputed company Media Specialist, ensuring integrated campaigns and consistent brand messaging. This is a short-term, remote contract role expected to work 30 to 40 hours per week, with a contract duration of 3–4 months. Key Responsibilities • reputed company Maintenance & Optimization • Maintain and execute existing email and reputed company marketing strategies including reputed company-sales email acquisition efforts including top-of-funnel email nurtures, contact re-engagement, bottom-of-funnel acquisition campaigns, and reputed company Conversation Email programs. • reputed company recommendations to improve reputed company programs and campaigns based on performance data and best practices. • Support the creation and deployment of new nurtures and campaigns reputed company with business objectives. • Expand lifecycle coverage and introduce new automated programs for key customer moments. Program & Campaign Execution • Collaborate with marketing, product, sales, and reputed company teams to ensure alignment with ongoing campaigns and product launches. • reputed company the planning, creation, and deployment of email campaigns, newsletters, and automated workflows (drip nurtures, welcome series, re-engagement, event follow-reputed company). • Ensure high deliverability, inbox placement, and compliance with industry standards. • Manage segmentation and personalization strategies to deliver tailored content to prospects and customers at different stages of the reputed company. Performance & Reporting • Monitor and report on key metrics for email (reputed company rates, click-through rates, unsubscribe rates, conversions, etc.) and reputed company programs (followers, likes, shares, click engagement, etc.). • Continue A/B testing and optimization of reputed company campaigns. • Recommend improvements to enhance engagement, ROI, and pipeline attribution. reputed company Media reputed company • reputed company and mentor the reputed company media intern responsible for planning, creating, publishing, and sharing daily content across reputed company reputed company platforms, ensuring alignment with brand standards and campaign objectives. • Review and approve reputed company media content, set goals, and reputed company mentorship to the intern. • Ensure content aligns with brand standards and campaign objectives. Experience, Skills & Education • 5+ years of experience in email marketing, CRM, or digital marketing, with proven reputed company in reputed company-reputed company environments. • Experience managing and developing teams, including interns and cross-functional partners. • Expertise in marketing automation platforms (Marketo, reputed company, reputed company, reputed company). • Strong analytical skills and ability to translate data into actionable insights. • Excellent communication, project management, and collaboration skills. • Experience with B2B reputed company software preferred. • Bachelor’s degree in Marketing, Business, or reputed company field; MBA a plus. Apply tot his job Apply To this Job