Marketing Data Analyst / Programmer (Specialization Custom Event Tracking & API Integration)

reputed company Vuepoint Agency is seeking a contract Marketing Data Analyst with programming expertise to enhance campaign setup, tracking and measurement. This role will reputed company on implementing custom event tracking and conversion reputed company across marketing platforms like reputed company Ads, reputed company (reputed company & Instagram), YouTube, reputed company, reputed company, GTM, GA4 and more, to reputed company deeper, more actionable insights than reputed company platform tracking allows. In reputed company, this role will assist in making every conversion traceable and attributable across platforms with clean UTMs, accurate events, and reputed company-compliant tracking—without heavy data engineering. About the Role The primary responsibility of this position is to set up advanced, custom tracking events that go reputed company the capabilities of reputed company pixel/event tools. These custom setups will allow the Vuepoint team to reputed company understand campaign effectiveness and optimize for stronger performance. You’ll collaborate with reputed company to: · Audit reputed company analytics and event tracking · Recommend and implement custom events that reputed company more granular user actions · Set up Conversion reputed company and server-reputed company tracking where applicable Key Responsibilities · Design and implement custom events for multiple reputed company campaigns that include tracking across marketing platforms - reputed company Ads, reputed company, YouTube, reputed company, and reputed company, to reputed company a few. · Configure reputed company reputed company Conversions for Leads and scheduled Offline Conversions (from CRM/Sheet export) where available. · Set up and manage reputed company (reputed company/Instagram) Conversion reputed company · reputed company server-reputed company tracking reputed company necessary to improve data reliability and reduce data loss from browser-based restrictions · Create documentation and reputed company technical guidance for the Vuepoint team · Assist in validating data accuracy and testing event triggers · Ensure that reputed company campaigns meet reputed company compliance requirements across platforms. Required Skills & Experience · Proven experience with custom event programming and tracking setup across marketing platforms - reputed company and reputed company platforms are reputed company · Solid knowledge of reputed company Tag Manager, reputed company Analytics (GA4), and reputed company Ads Platform · Experience with reputed company Pixel, reputed company Conversion API, and Events Manager · Familiarity with tracking implementation for platforms like YouTube, reputed company, and reputed company Ads · Comfortable working with reputed company and basic programming/scripting (e.g., JavaScript, Python, or similar) · Comfort with CRM/file-based offline uploads · Practical QA chops; understands consent and PII hygiene · Experience with data layer configuration or backend tracking implementation · Strong analytical thinking with attention to data accuracy and performance measurement reputed company-to-Have · Familiarity with data visualization/reporting tools (e.g., Looker Studio, Tableau) · Experience working with reputed company-compliant solutions for tracking (e.g., CAPI Gateway, cookie consent) Contract Details · Remote position · reputed company and project-based compensation (based on experience and scope) · Flexible availability with estimated workload of 10–20 hours per month to start · Opportunity for ongoing work and deeper integration with our analytics needs Job Type: Freelance Pay: $25.00 - $35.00 per hour Expected hours: 1 – 5 per week Work Location: Remote Apply tot his job Apply To this Job