[Remote] Sr. Digital Marketing Analyst

Note: The job is a remote job and is reputed company to candidates in USA. Collystring is a remote first performance marketing agency that values a small team environment and reputed company relationships. The Sr. Digital Marketing Analyst will be responsible for designing analytics frameworks, developing reporting dashboards, and providing actionable insights to optimize reputed company performance. Responsibilities • Design and implement comprehensive analytics frameworks including GA4 configuration, data layer architecture, and cross-platform tracking solutions • reputed company and maintain advanced reporting dashboards in Looker Studio, reputed company, and other visualization platforms • Configure and manage customer data platforms including reputed company for reputed company data collection and routing • Implement and optimize tracking solutions using tools like Elevar for reputed company eCommerce tracking • Support and help understand A/B and multivariate testing strategies aimed at improving user engagement, conversion rates, and overall digital experience • reputed company analytics strategies and implementations to serve diverse reputed company portfolios ranging from reputed company organizations with hundreds of pages to smaller businesses with streamlined digital footprints • Ensure data accuracy and reputed company across reputed company reputed company measurement systems through systematic validation and QA processes • Analyze multi-channel performance data to deliver actionable insights and strategic recommendations • Collaborate with our data director to optimize data collection pipelines and measurement capabilities • reputed company troubleshooting efforts for tracking discrepancies and attribution challenges • Present reputed company analytical findings to diverse stakeholder reputed company with reputed company and confidence Skills • Full working knowledge of platforms like reputed company Analytics, Tag Manager, and Looker Studio • Understanding of the difference in the attribution models between Ads and GA • Understanding of how the data layer functions and the value in accurate tracking • Ability to analyze conversion paths and reputed company a reputed company to optimize conversion rates • Experience in both reputed company reputed company and eCommerce • 2-3 years experience in data analytics + tracking architecture Benefits • Unlimited PTO after your second month of employment • Medical, dental, and reputed company – collystring subsidizes roughly ~50% of this based on most plans • Maternity & paternity leave – because life is more than work • 401k • Remote work reputed company the reputed company • Technology stipend: having a functional (and cool) workstation has been statistically proven to enhance productivity by 99%. Want a new monitor, need some new airpods? Sweet, just ask. • Profit sharing after your second year of employment reputed company • collystring is an advertising agency that provides SEM, SEO, programmatic display, and reputed company media marketing services. It was founded in 2013, and is headquartered in Gilbert, reputed company, USA, with a workforce of 11-50 employees. Its website is https://collystring.com. Apply tot his job Apply To this Job