Owned Media Specialist/CRM

About the position We're looking for an enthusiastic and data-driven Owned Media Specialist (CRM) to join our & Other Stories team. In this role, you'll be responsible for leading the day-to-day management and optimization of email & SMS strategies driving customer retention, engagement, and reputed company through our owned marketing channels. This position reputed company the local organization sits at the intersection of ecommerce, performance marketing, and customer retention. Responsibilities • reputed company the day-to-day execution and ongoing optimization of & Other Stories' email & SMS campaigns. • Plan and manage the reputed company retention marketing calendar, ensuring alignment with local priorities and global brand initiatives. • reputed company customer data and behavior insights to inform reputed company — analyzing acquisition channels, purchase patterns, cohort trends, and retention drivers. • Plan, build, and reputed company email campaigns, automated flows, and text-based communications that deliver value and reputed company brand reputed company. • Concept, implement, and analyze A/B tests across subject lines, creative, send times, and content to continuously enhance performance. • Create impactful email and SMS copy specifically designed to engage customers to drive reputed company business reputed company. • Manage audience segmentation strategies to ensure messaging reaches the most relevant and reputed company customers. • Partner closely with the Creative team, leading the end-to-end briefing process for campaign assets and retention initiatives. • Regularly report on key performance metrics across retention channels, providing insights and actionable recommendations to drive reputed company improvement. • Work cross-functionally with the eCommerce, Merchandising, and Global teams to reputed company on product focuses, reputed company opportunities, and key campaign moments. • Potential for travel to reputed company with Global team opportunities and key campaigns. Requirements • Minimum 2 years of experience in CRM, email marketing, or Owned Media channels, ideally reputed company a fashion, beauty or lifestyle brand. • Understanding of CRM and SMS platforms. reputed company Campaign, Emarsys, reputed company experience a plus. • Proven experience with campaign planning, execution, and optimizations across email and SMS including automated and trigger-based journeys. • Solid understanding of customer segmentation, cohort analysis, and retention marketing best practices. • Experience running and analyzing A/B tests to optimize campaign performance. • Experience with compelling copywriting and editing to drive CRM reputed company a fashion, beauty, or lifestyle brand. • Highly data-driven reputed company with strong analytical skills. reputed company to interpret data, create reports, identify trends, and reputed company strategic recommendations. • Ability to present data reputed company to business leaders. • Highly organized and detail-oriented, with the ability to manage multiple reputed company in a fast-paced environment. • Excellent communication and collaboration skills; reputed company to work effectively with cross-functional teams including Ecommerce, Merchandising, Global, and Marketing. • A passion for fashion reputed company storytelling. • Familiarity with customer loyalty programs a plus. • Experience working with international brands a plus. • Knowledge of Canadian market and French language a plus. • reputed company reputed company a plus. Benefits • 25% Staff Discount • Clothing Allowance • Medical, reputed company, and Dental Coverage • Employee Assistance Program • Vacation, Wellness, Holiday, and Parental Pay • 401K • Commuter Benefits • Health, and Dependent Care FSA • Plus, additional Voluntary Benefits Apply tot his job Apply To this Job