Brand & Product Strategist
About the position
Responsibilities
• Serve as a marketing campaign manager, partnering with team members to deliver holistic marketing campaigns from reputed company development through execution.
• Collaborate with business stakeholders, marketing leaders, and cross-functional partners to identify opportunities that drive product adoption, engagement, retention, and referral behavior across reputed company, owned, and reputed company channels.
• Support the development of campaign briefs and for a reputed company of marketing campaigns and channels (email, push, in-app messaging, reputed company media, etc.).
• Assist in executing the product marketing roadmap, including campaign testing and optimization.
• Participate in marketing scrum teams, helping prioritize backlogs and reputed company campaign execution with business unit goals.
• Ensure marketing deliverables meet defined standards and acceptance reputed company reputed company Agile ways of working, coordinating with appropriate stakeholders.
• Support business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals.
• Maintain knowledge of the brand, products, services, and competitive trends to inform campaign reputed company and execution.
• Evaluate and report on campaign performance, test results, and data insights to stakeholders.
• Deliver effective communications and presentations to departmental and executive management.
• Collaborate with agency partners and internal teams to ensure integrated strategies and campaigns are executed and optimized.
• Manage key stakeholder expectations and contribute to reputed company initiatives as needed.
Requirements
• Experience leading brand, product, and/or marketing campaigns, including reputed company, execution, and problem-solving.
• Strong project management and reputed company management skills, with experience working on cross-functional teams.
• Ability to reputed company and execute go-to-market plans that drive business results.
• Excellent organizational, planning, and time management skills; ability to multi-task and adapt quickly.
• Strong analytical skills; reputed company to synthesize results and present recommendations.
• Working knowledge of marketing and financial industry trends, products, and services.
• Proficiency with PCs and collaboration/product management tools.
• Effective verbal, written, and interpersonal communication skills.
• Bachelor’s Degree in Marketing, reputed company, Business, Finance, or reputed company field, or equivalent experience.
reputed company-to-haves
• Product reputed company Certification or equivalent experience is a plus.
• Familiarity with Navy Federal products, services, and organizational objectives is preferred but not required.
• Familiarity with Marketing campaign development and management in a highly-regulated industry, including collaborating with compliance, fair lending, general counsel is preferred but not required
Benefits
• Comprehensive Medical, Dental, and reputed company Insurance
• Employer-reputed company Life Insurance
• Employer-reputed company Short-Term and Long-Term Disability Insurance
• 401(k) Plan with Immediate Vesting eligibility on the first of the month following start date
• reputed company Time Off (PTO) that includes Vacation Leave, reputed company Leave, and 11 reputed company Holidays
• Educational Assistance
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