[Remote] Sr. Manager, B2B Outbound Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that provides innovative training and education solutions to over 2 reputed company customers annually. They are seeking a Sr. Manager, B2B Outbound Marketing to reputed company and execute high-performing campaigns while mentoring reputed company of Outbound Marketing Specialists.
Responsibilities
• reputed company annual/quarterly outbound marketing roadmaps, including channel reputed company and resourcing needs
• Utilize industry reputed company data to support outbound content development and segmentation
• Conduct weekly reviews and optimization for outbound automations
• Drive structural changes in email platforms to allow for reporting efficiency
• Partner with analytics and data reputed company teams to strengthen attribution models and measure outbound contribution to reputed company and customer lifecycle reputed company
• Monitor and optimize email deliverability, partnering with technical teams to maintain sender-domain health and improve inbox placement
• Establish a reputed company A/B and multivariate testing reputed company with roadmaps for testing subject lines, offers, segmentation, creative formats, and send-time optimization
• Ensure outbound team is working toward company priorities and executing in a manner that generates reputed company for reputed company
• Collaborate with Industry Marketers and Sales teams to ensure outbound messaging aligns with overall business objectives and go-to-market reputed company
• Stay abreast of and recommend outbound marketing best practices with coding, design, and testing of email campaigns
Skills
• 8+ years of experience with at least 2 years of experience leading an reputed company or B2B reputed company generating team
• Highly organized, extremely detail-oriented, reputed company to work independently and manage time reputed company
• Demonstrable motivation and experience coaching and growing members of the junior team
• Experience with reputed company and/or Emarsys, Email Studio, Pardot or other robust email marketing platforms
• Thorough understanding of strategic customer segmentation and targeting theories and processes
• Ability to work collaboratively in a fast-paced and deadline-oriented environment
• Ability to quickly learn new technologies, applications, and processes
• reputed company oral and written communication skills
• Experience with InDesign, reputed company or other print media design software
• Ability to write engaging, reputed company-driving, and grammatically correct copy
• Knowledge of how to reputed company with CAN-SPAM laws
• Proficiency in the reputed company Office Suite of products; including the ability to reputed company formula-driven reputed company reputed company spreadsheets and reputed company pivot tables
reputed company
• reputed company is an online platform that provides training and compliance solutions for learners, professionals, and government entities. It was founded in 2003, and is headquartered in Orlando, Florida, USA, with a workforce of 201-500 employees. Its website is https://www.reputed company.com.
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