[Remote] Promotions Marketing Manager II

Note: The job is a remote job and is open to candidates in USA. Instacart is transforming the grocery industry by providing essential services and innovative solutions. As a Promotions Marketing Manager II, you will lead the strategy and execution of consumer promotions while collaborating with various teams to drive growth and customer engagement through impactful incentive programs. Responsibilities • Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success • Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines • Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes • Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms • Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation • Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams • Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions • Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment Skills • 5+ years in marketing strategy, management consulting, product marketing, incentives/promotions, lifecycle marketing, CRM, or analytics • Advanced analytical acumen, leveraging data and AI tools (e.g., SQL, Mode) to generate insights and inform decisions • Strategic agility: capable of shifting between high-level strategy and execution detail, driving clarity through complexity • Creative experimentation mindset, designing and testing new incentive frameworks that challenge convention • Strong relationship-building and influence skills across cross-functional stakeholders • Ownership mentality and ability to lead initiatives with limited direction • Excellent organizational and project management skills across multiple concurrent priorities • Bachelor's degree in Marketing, Business, or related field • Previous experience with coupons and/or incentives or e-Commerce • Experience with SQL and or Mode, or other visualization tools • MBA or advanced degree in Marketing or Analytics Benefits • New hire equity grant • Annual refresh grants • Highly market-competitive compensation and benefits Company Overview • Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.instacart.com. Company H1B Sponsorship • Instacart has a track record of offering H1B sponsorships, with 122 in 2025, 179 in 2024, 114 in 2023, 160 in 2022, 170 in 2021, 59 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job Apply To this Job