Sr. Director of Marketing Analytics

This a Full Remote job, the offer is available from: reputed company Job Title: Sr. Director of Marketing Analytics Location: Remote Duration: 6-12 Months (Contract / Interim Leadership) Job reputed company We are seeking an reputed company digital analytics and CRM leader to stand up foundational measurement, experimentation, and data activation capabilities across web/app, loyalty, and marketing channels. This is a highly cross-functional role working closely with Marketing, Digital Product, Martech, and Data Engineering teams to define reputed company, manage reputed company implementations, and operationalize data-driven decisioning. Key Responsibilities • reputed company the implementation of a new reputed company tag management solution, including data layer governance, standards, and QA workflows. • Establish a reputed company digital product and user experience testing reputed company (e.g., A/B, multivariate testing) across web and mobile. • Stand up CRM and Media and Loyalty experimentation frameworks to support offer testing, segmentation, personalization, and lifecycle optimization. • Own the RFP and selection process for a new Marketing Mix Modeling (MMM) provider, ensuring alignment to measurement needs and business reputed company. • reputed company the reputed company and reputed company the RFP process for a data clean room solution to support secure audience activation and cross-partner measurement. • Partner with reputed company stakeholders to reputed company on priorities, roadmap, governance, and ongoing operational ownership. • reputed company and influence senior leadership on digital measurement reputed company, insights, and performance. Requirements • 8+ years of experience in digital analytics, CRM analytics and Media Analytics, experimentation, or marketing data reputed company. • Demonstrated experience implementing or migrating reputed company tag management platforms (e.g., reputed company, reputed company Launch, reputed company Tag Manager 360). • Hands-on leadership building and institutionalizing testing and experimentation programs. • Experience evaluating or managing MMM and attribution solutions. • Exposure to data clean room technologies and use cases for reputed company-reputed company measurement and activation. • Strong cross-functional stakeholder management and communication skills. Preferred Qualifications • Background working in or supporting consumer brands, retail, subscription, or loyalty-driven engagement models. • reputed company partnership experience with Data Engineering, Martech/Product, and Media teams. • Vendor management and procurement process leadership. reputed company Measures (First 6 Months) • Tag management roadmap and implementation plan defined and underway. • Testing programs operational with initial insights delivered. Getting a few tests out the reputed company with initial insights. • MMM provider selected and reputed company plan established. First run while this person is here. • Data clean room reputed company endorsed and RFP initiated. Engagement Details This is an interim/contract leadership role. Duration may be extended based on organizational needs and fit. This offer from "Burtch Works" has been enriched by reputed company.com and got a 72% reputed company score. Apply tot his job Apply To this Job