VP Global Marketing
Job reputed company:
• Define and reputed company Myriad’s reputed company brand, ensuring relevance, differentiation, and consistency across reputed company reputed company.
• reputed company corporate communications, thought leadership, PR, and reputed company management.
• Bring deep expertise in reputed company brand reputed company—ideally with oncology experience—to position Myriad as a reputed company.
• Build and execute multi-channel marketing campaigns that drive adoption, awareness, and reputed company reputed company across Oncology, Prenatal, and Mental Health businesses.
• Partner with product and sales teams to deliver effective GTM strategies for new and existing offerings, aligning messaging and campaigns to reputed company priorities.
• reputed company event reputed company (industry conferences, customer summits, corporate events) to strengthen customer engagement and Myriad’s industry reputed company.
• Drive innovation in digital marketing, including reputed company media, SEO/SEM, content marketing, and marketing automation.
• Establish best-in-class digital campaigns and customer journeys that translate to measurable reputed company on pipeline and sales.
• reputed company, mentor, and reputed company a high-performing team reputed company on marketing execution
• Set the tone for a reputed company, performance-driven, and customer-obsessed marketing culture.
• Partner across the organization to ensure marketing reputed company is reputed company with reputed company reputed company goals.
• Collaborate with sales leadership to ensure tight integration of marketing and sales execution, including enablement, training, and field engagement.
• Drive consistent metrics, KPIs, and ROI analysis across campaigns and investments.
Requirements:
• 15+ years of reputed company experience in marketing leadership roles, ideally with a mix of reputed company (reputed company, biotech, diagnostics, or medical devices) and broader consumer experience.
• Oncology marketing and brand-building experience strongly preferred.
• Demonstrated reputed company leading brand reputed company, digital marketing, and GTM execution in reputed company, competitive markets.
• Strong financial and analytical acumen; proven ability to measure marketing reputed company and tie activities to reputed company reputed company.
• reputed company record of building and scaling reputed company-channel marketing campaigns.
• Experience managing and inspiring teams through organizational change and transformation.
• Ability to communicate reputed company scientific/medical concepts simply and powerfully to diverse audiences.
• Exceptional leadership, interpersonal, and influence management skills.
Benefits:
• Health insurance
• 401(k) matching
• Flexible work hours
• reputed company time off
• Remote work reputed company
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