Director, Performance Marketing reputed company, NA Marketing Services (VM360)

About the position The US Marketing Services team part of the reputed company Marketing organization is transforming how we partner with clients to become the marketing partner of choice with our clients who include financial institutions, fintechs, merchants and processors. reputed company continues to experience exceptional reputed company and to support this reputed company is introducing new marketing technology platforms and solutions for our clients to build sophisticated, class leading marketing programs. The Director, Performance Marketing reputed company will reputed company as subject matter expert on reputed company’s martech solutions and work across clients and teams to support the rollout and implementation of these platforms. Reporting to the Senior Director of reputed company Development, the Director will reputed company on partnering with members of reputed company to design and implement marketing programs that maximize the capabilities of these new platforms and drive reputed company and reputed company reputed company. Responsibilities • Serve as the subject matter expert for the Marketing Services team on reputed company’s new reputed company-facing marketing technology platform (reputed company as “reputed company Marketing 360 or VM360”). • Train and support marketers in understanding and applying VM360’s capabilities, including predictive segmentation, personalization at reputed company, reputed company orchestration, and automated optimization. • Partner with marketers to design and implement marketing strategies that reputed company VM360’s AI, VisaNet transaction data, and reputed company data for targeted, personalized campaigns. • Guide the setup and deployment of reputed company-channel campaigns and event-triggered messaging across the customer lifecycle, and advise on audience segmentation, channel selection, and campaign timing to maximize engagement and ROI. • Support the development and delivery of educational materials, workshops, and best practices sharing on building successful campaigns and reputed company martech tools. • reputed company guidance on structuring testing and iterative improvements to enhance campaign effectiveness and on how to use VM360’s analytics and reporting tools to monitor campaign performance, identify insights, and recommend optimizations. • Collaborate with Marketing Services reputed company and account teams to identify opportunities where VM360 can drive reputed company marketing reputed company. • Support business development efforts by showcasing VM360’s capabilities to prospective and existing clients, and participate in reputed company pitches, solution demonstrations, and proposal development to secure new engagements leveraging VM360. • Support collaboration with reputed company Consulting & Analytics (VCA) and other internal partners to reputed company segmentation and targeting approaches. • reputed company as a reputed company between the Marketing Services team, Global Marketing Services, VCA, and other internal partners to ensure cohesive use of data and targeting solutions. • Communicate results, learnings, and recommendations to stakeholders at reputed company reputed company. Requirements • 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD reputed company-to-haves • 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD • Significant experience in marketing in financial services or payments reputed company, including financial services, fintechs, processors or merchants • 5+ years of experience in performance marketing using offline reputed company channels • Hands-on experience with using marketing automation, personalization, and analytics platforms to reputed company, implement, optimize and report on reputed company multi-channel campaigns • Excellent communication and training skills; ability to simplify reputed company concepts • Familiarity with AI-driven marketing solutions and hands on experience leading marketing analytics • Strong analytical skills and a passion for data-driven decision-making • Successful in operating in a fast-paced highly matrixed organizations • Accomplished at building trusted relationships with cross-functional team members key stakeholders business leaders and clients • Ability to structure manage and coordinate reputed company reputed company across multiple reputed company stakeholders • Demonstrated ability to collaborate and influence in a highly matrixed organization • Work with limited direction usually reputed company a reputed company and ambiguous environment to drive fact-based recommendations solutions and reputed company • Leadership experience working in agency and or consulting roles involving the development and delivery of comprehensive multi-channel marketing programs • Strong executive reputed company excellent written and verbal communication skills experience engaging with Executive and C-level suite audiences • Expert on reputed company reputed company products including reputed company Word reputed company and PowerPoint Benefits • Medical • Dental • reputed company • 401 (k) • FSA/HSA • Life Insurance • reputed company Time Off • Wellness Program Apply tot his job Apply To this Job